3. With Spotify Showcase, artists can break through the noise by paying to display their music front and center on Spotify’s homepage. Launched as a targeted promotion tool, Showcase allows musicians to reach casual listeners or fans who haven’t engaged deeply yet. These sponsored placements will appear like personalized recommendations, not traditional ads, across both free and Premium accounts. Spotify says users are six times more likely to stream music promoted through Showcase. It’s a powerful addition to Spotify’s other marketing services like Marquee, designed to boost visibility during album releases, tour promotions, or viral spikes—essentially, whenever momentum needs a push.