Veritonic and Hawk are teaming up to elevate digital audio advertising across Europe. Hawk will implement Veritonic’s cutting-edge Audio Attribution technology, helping advertisers track listener actions across devices—such as purchases or cart additions—after hearing an ad. This collaboration offers deeper insight into campaign effectiveness, aiding advertisers in refining strategies and maximizing ROI. With a focus on podcasts, streaming audio, and connected TV (CTV), the partnership enhances ad performance transparency. Executives from both companies share a vision of empowering clients with clear, actionable data. Together, they aim to drive innovation and results in the rapidly evolving European digital advertising space.