The Veritonic study uncovers holiday audio ad trends that influence listener behavior. With 80% planning to travel and 87% listening on the go, advertisers must prioritize mobile-friendly content. Podcast and streaming ads inspire gift ideas for over half of listeners. A compelling voice influences 68% of buyers, but celebrity voiceovers are ineffective for 52%. Ad length affects 55%, while sleigh bells and family laughter increase purchase likelihood for 62%. Holiday tunes enhance engagement for 76%. Discount codes are a hit with 76% of listeners. Catchy intros matter—43% decide in seconds. The formula? Authentic voices, holiday sounds, and value-driven content.