Advertising Agency by Slidesgo
                     Programmatic 
Advertising 
by
Performena DMCC
A Beginner's Guide
Performena DMCC
What is Programmatic 
Advertising?
• The main points of Programmatic Adverting
•Real-Time Bidding (RTB) 
•Programmatic Direct 
•Private Marketplaces 
• As a programmatic digital creative advertising uae explaining the 
benefits of programmatic advertising.
•Conclusion 
What is Programmatic 
Advertising?
Programmatic advertising is the automated buying and selling of 
digital advertising inventory.
As a programmatic agency UAE , we explain the details in following 
slides.
How it Works: 
01 •Advertisers set their target 
audience and bidding strategy. 
02 03 •Advertisers bid on impressions 
•Ad exchanges auction ad 
based on their value. 
impressions in real-time. 04
•The highest bidder wins the ad 
impression.
Real-Time 
Bidding 
01 (RTB) A real-time auction system where advertisers bid on ad impressions.
How it Works:
• Advertisers set a maximum bid price.
•Ad exchanges auction ad impressions.
•Advertisers bid on impressions based on their value.
•The highest bidder wins the ad impression.
Benefits: 
• Precise targeting
• Efficient ad buying
• Real-time optimization
Programmatic 
Direct:
02 A direct deal between advertisers and publishers. As a 
digital first agency UAE we 
explained very detailed in our 
LinkedIn page about this.
How it Works:
• Advertisers negotiate deals with publishers.
• Advertisers and publishers agree on pricing, 
targeting, and delivery.
• Advertisers gain more control over their 
campaigns.
Benefits: 
•Premium inventory
•Brand safety
•Increased transparency
Private 
Marketplaces 
:
03 A private exchange where advertisers and publishers can 
transact directly.
How it Works:
•Advertisers and publishers negotiate deals within a 
private marketplace. 
•Advertisers gain more control over their campaigns. 
•Publishers can sell premium inventory at higher prices. 
•Benefits: 
•Increased transparency 
•Premium inventory 
•Brand safety
Benefits of Programmatic Advertising
Increased Precise Real-Time 
Efficiency Targeting Bidding
Automation 
streamlines the Data-driven targeting Advertisers can bid 
ad buying ensures ads reach the on ad impressions 
process. right audience. in real-time.
Greater Increased Improved 
Transparen Scalability Brand 
cy
Programmatic platforms Programmatic advertising can AdverStisaerfse ctany control 
provide detailed insights handle large-scale campaigns where their ads appear and 
into campaign across multiple channels. avoid brand damage.
performance.
The Future of 
Programmatic AdvertisinPrgogrammatic 
Audio and Video 
AI and Machine 
Learning 
Privacy and 
Data 
Regulations 
Conclusion
• Programmatic advertising is a powerful tool for digital marketers. 
• By understanding the key concepts and benefits, you can leverage 
programmatic to achieve your marketing goals. 
• Stay up-to-date with the latest trends and technologies to optimize 
your campaigns. 
END