What is a Backlink in SEO? Why it's Important
                     
What is a Backlink 
SEO by SEO Company 
Toronto?
Local SEO Toronto explains the Backlink
 SEO is hypertext links pointing to your 
site from another website. 
The concept is very simple, but there are 
still some details to be clarified so that 
the image is completely clear. 
Indeed, not all backlinks are created 
equal and there is not one, but several 
ways to distinguish them. 
The importance of 
backlinks for SEO 
Google uses over 200 factors to index 
and rank web pages in the SERPs. 
Backlinks are one of the most 
impacting factors. To understand why 
backlinks are so crucial, we have to go 
back a bit, to the very beginning of 
Google.
Back then, the search engine was much 
less intelligent than it is now, and it 
could only judge a page's match to the 
entered query by the massive existence 
of the keywords.
The importance of backlinks for 
SEO 
This gave birth to the massive exploitation of the Black 
Hat technique with Keyword Stuffing. This technique 
consists of abusing keywords on a web page, whether in 
its textual content or Meta tags.
To remedy this problem, Google introduced PageRank. 
This is an algorithm that calculates the popularity of the 
page and its “merit”, or not, for being better positioned. 
And this calculation is done in particular through the 
number and quality of backlinks pointing to the page.
Indeed, these inbound links are considered as votes from 
other sites on yours and thus contribute to its reputation, 
authority, and SEO performance. 
#Generate more free 
traffic
In addition to Link Juice, backlinks 
from pages with a high number of 
visitors can help drive significant traffic 
to your site. On this side, Nofollow 
links are as important as Dofollow 
links.
We must not overlook the goods from 
social networks either. They are 
certainly, for the majority Nofollow, 
but can be a valuable and free source 
of traffic.
#Boost the authority and 
reputation of your site
Imagine that you have two scientific works dealing with the same 
subject, but having different positions. The arguments of one 
being as powerful as those of the other. You have to decide 
between them, but you lack skills and knowledge in the subject. 
How are you going to do it?
The easiest way is to trust the experts in the field. Indeed, the 
more a theory is interesting and logical, the more it will be quoted 
with its author in other works, articles, research… It is the same 
idea for the content on the Internet. The more your site is 
mentioned (through backlinks) by other trusted sites, the more 
your authority and trust will increase in the eyes of Google and 
Internet users.
Don't worry when your Local SEO Company Toronto is here, your 
backlinks will be fine.
To get all the benefits of SEO Services 
Toronto - PikDigital is one of the Digital 
Marketing agency Toronto. Contact Now,
PikDigital Pvt Ltd
Address: 190 sussexvale 
Dr, 
City: Brampton, ON
Zipcode: L6R 3R1
Email: 
[email protected]
Website:- 
www.pikdigital.ca
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