Upcoming SEO Trends in 2021 by SEO Company Toronto
                     
SEO Trend # 1: User Experience
You can do anything to boost your website, but it won't be worth 
it unless your website isn't according to user experience. Let's 
take an example of Google, Whatsapp, Facebook, etc, what is 
their main focus?
The thing you can find common in all of them is a simple design, 
easy to use/navigate and Fast.
This corresponds to the experience of a user when the user visits 
a website, consults an application, discovers software ... For web 
referencing or SEO, we speak of the experience that the visitor 
lives when he goes to a website. And for 2021, Google seems to 
place much more importance on this point.
Google wants to offer its users the best possible experience and 
this by giving notice to websites that offer quality experiences. In 
search results, Google will thus want to favor websites where 
navigation is pleasant, fast, and intuitive.
User Experience
Take the time to think about the navigation of your website, and ask yourself if it is easy to 
understand and if the flow of your pages is going well. Here are some important points for the user 
experience of your website: 
Improve your page load time: you need to make your pages load fast and all graphics are visible 
quickly
Have readable and structured content: structure your texts in a centered way and cut into 
paragraphs and quickly understandable blocks
Diversify your content with various elements: photos, videos, infographics
Avoid bulky items like pop-ups that appear on top of your site content
Make the content accessible, readable, and enjoyable on all media: phones, tablets, and computers.
The goal is for your visitors to quickly understand the purpose of your page and enjoy unwinding your 
content. 
Improving the user experience makes it possible to reduce the bounce rate, increase the duration of 
visits, increase the number of conversions, etc.
SEO Trend # 2: Local Search 
If local SEO has been less efficient this year - in particular, because of 
successive lockdowns - this method is increasingly essential for your web 
strategy. 
This SEO trend turns into a number: 46% of searches on Google have a 
local intention. Local SEO Company Toronto understands the 
importance of local SEO. And you'll see, for a lot of searches, local results 
show up right in the search results. 
To respond to this local SEO trend and position yourself in local search 
results and Google Maps, you must create a Google My Business Listing. 
Give details of all the information about your company (phone number, 
email, opening hours, products, and services, etc).
The more detailed and precise the information the better your listing will 
be positioned in search results and will appear for the various keywords 
you have targeted.
SEO trend # 3: Rich and varied content 
The main quality of a good SEO is the effective use of 
keywords so that Google can quickly understand the topic of 
your page and rank it according to the keywords you have 
chosen. 
Today, Google wants to put people first by offering clear and 
specific answers according to user requests.
This is why longer content will allow you to rank better on 
Google and overtake your competition.
You need to choose relevant keywords and organize all of your 
content around them. Ask yourself what your targets are going 
to search for on Google and respond clearly with your content to 
their request.
For several months, and for the years to come, the lexical field 
that you use has become a major asset to rank you well on 
Google. 
Rich and varied content 
Your content should no longer just contain a 
repetition of your keywords, but should instead be 
filled with words around the lexical field of your 
domain and the topic you are addressing. 
Your content should contain synonyms and terms 
directly related to your business; in short, think 
about serving humans rather than following the 
rules of an algorithm! 
Research the questions people are asking, and 
structure your content around these questions with 
a variety of terms. 
Do not only offer text, but also add quality 
illustrations, infographics, or even videos, which will 
further highlight your content after Google and 
users.
To get all the benefits of SEO Services Toronto 
- PikDigital is one of the Digital Marketing 
agency Toronto. Contact Now,
PikDigital Pvt Ltd
Address: 190 sussexvale Dr, 
City: Brampton, ON
Zipcode: L6R 3R1
Email: [email protected]
Website:- www.pikdigital.ca
Contact Us