Double-Sided Banners Vs. Single-Sided Banners: Which Will Work Best For You?
                     Double-Sided Banners Vs. Single-Sided Banners:
Which Will Work Best For You?
With banners, you can display important information, showcase what your brand has to 
offer, and grab the attention of passersby, whether the banner is indoors or outdoors.
These days, there are many banners to choose from, including X-stands, banner walls,
and roll-up banners. Some are double-sided while others are single-sided models, and
your business may prefer one type over the other.
To help you determine which kind of banner is right for your business, we explain the 
differences between double-sided and single-sided banners below. Let’s jump right in!
Double-Sided Banners: Twice The Visibility
Since you can print graphics, text, etc. on both sides of a double-sided banner, they 
offer more visibility. Some businesses like to have the same image or text on both 
sides, but there’s no reason why you can’t have an image on one side with text on the 
other.
Advantages Of Double-Sided Banners
- Hard To Miss: These banners are great at big trade shows and other events 
where there are many attendees because they’re highly visible.
- Branding: One side can have your logo while the other has valuable product or 
service information.
- Versatile: If your banner is built to last, you can use it both indoors and outdoors.
Sure, they’re a bit more expensive than single-sided options, but double-sided banners 
offer unmatched versatility and visibility.
Single-Sided Banners: The Budget-Friendly Choice
A single-sided banner will have graphics, images, or text on just one side. However, if 
the banner is lit up, the text, graphic, etc. may show through, in reverse, on the other 
side. Consider this if you have a bold logo or intricate graphic.
Advantages Of Single-Sided Banners
- Indoor Display: If your trade show booth is against a wall, these banners are 
ideal, as attendees will only see the front of your booth.
- Cost-Effectiveness: Since only one side has a print, they’re cheaper to make.
- Focused Design/Message: They tend to be simpler and more concise.
As far as durability goes, single-sided banners are just as strong as double-sided 
models. Which single-sided model is best? We’re partial to X-stands!
Double-Sided Vs. Single-Sided: Which Should You Choose?
When To Choose Single-Sided Banners
Using a single-sided banner is fine if it’s only going to be viewed from one direction. 
Moreover, since they’re cheaper, your post-event ROI will be higher.
When To Choose Double-Sided Banners
A double-sided banner is the better option if you’re going to be exhibiting in a large, 
open space, whether it’s indoors or outdoors. Your message will reach more people, 
which means more engagement and more impact.
Creative Uses For Double-Sided Banners
- Dual Messaging: Showcase your brand’s logo on one side and highlight 
featured products or services on the other.
- Event-Specific Designs: Have your regular promo message or graphic on one 
side and event-specific info on the other.
- Customer Engagement: Greet customers on one side and thank them for 
visiting on the other.
Choosing The Best Banner For Your Business
In the end, your banner should be consistent with your marketing goals, the 
environment in which you’re promoting, and your budget. Single-sided banners are 
effective when you’re marketing against a wall or in a corner, whereas double-sided 
banners work well in large, open spaces.
At Banner Stand Pros, we always have a wide range of banners to choose from, so 
we’re confident you’ll find a model that’s perfect for your business. Whether you want a 
durable vinyl banner or a fabric banner stand, we’ve got you covered!
Resource Box
The author is the owner of an established printing business that also sells highest-
quality banner stands at fantastically low prices. For more information, 
visit: https://www.bannerstandpros.com/.