Pay Per Click(PPC) | Online Advertising For Business 
                      Pay Per Click(PPC) | Online Advertising For 
Business 
 Advantages of PPC Advertising for 
Contractors
Online advertising for business digital to promote 
products or services to target audiences for business 
advertising cont, businesses target marketing goals.
PPC Marketing Outsourcing 
Glossary
• Pay-per-click or
• ppc marketing is a
• Digital marketing
• Technique in
• Which marketing
• Pay for each click on 
their
• Advertisements.
THE HISTORY OF PPC (PAY PER 
CLICK)
• 12th April – Yahoo! Launches its IPO valuing the            c company 
at $334 million   
• 8th July – Planet Oasis launches the first PPC model
• 29th August – The first version of Google is released as a research 
project
• 14th September – Open Text launches their own PPC model 
“Preferred Listings” leaving customers angry
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