Uploaded on May 30, 2025
The India beer market is experiencing robust growth, driven by evolving consumer preferences, increasing disposable incomes, and a shift towards premium and craft beer varieties. In 2024, the market was valued at approximately INR 483.10 billion and is projected to reach around INR 1,241.69 billion by 2034, exhibiting a compound annual growth rate (CAGR) of about 9.90% during the forecast period of 2025–2034.
India Beer Market Trends and Growth 2025-2034
India Beer Market Analysis, Growth & Industry Trends Report -
Forecast Trends (2025-2034)
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India Beer Market Outlook 2025-2034
India's beer market, valued at INR 483.10 billion in 2024, is expected to grow to INR
1,241.69 billion by 2034, registering a CAGR of 9.90% from 2025 to 2034.
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India Beer Market Growth
The India beer market size has experienced substantial growth in recent years, driven by evolving consumer lifestyles,
urbanization, and increased social acceptance of alcohol consumption. In 2024, the market reached a significant value of
approximately INR 483.10 billion. This growth is largely attributed to rising disposable incomes, an expanding young adult
population, and growing demand0 fo5r preTmhiiusm is a an ds carmafpt lbee eter xotp. tions across urban and semi-urban regions.
Looking ahead, the market is poised for remarkable expansion, projected to reach nearly INR 1,241.69 billion by 2034. This
robust growth is expected to be sustained by factors such as product innovation, wider brand availability, and a booming
hospitality sector. Additionally, increased marketing efforts by both domestic and international breweries are contributing to
the rising awareness and acceptance of beer as a preferred alcoholic beverage in India.
The anticipated compound annual growth rate (CAGR) of approximately 9.90% during 2025–2034 reflects the market’s
dynamic potential. As consumer preferences continue to shift towards low-alcohol and flavored beers, along with a surge in
microbreweries, the industry is evolving rapidly. Strategic investments, improved distribution channels, and government
policies supporting the beverage industry are expected to further accelerate market penetration and long-term growth in the
Indian beer landscape.
01 Trade Data Analysis
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India Beer Market Trends
The Indian beer market is undergoing a significant transformation, marked by a growing preference for premium and craft beer
segments. Urban consumers, particularly millennials, are gravitating towards unique and flavorful brews, fueling the expansion
of microbreweries in cities like Bengaluru, Mumbai, and Pune. This shift is driven by increased disposable incomes and a
desire for diverse beer experien0ces5, leaTdhinisg tios a dseapmarptulere t efrxotm. traditional mass-produced lagers towards artisanal offerings.
Health-consciousness is also influencing beer consumption patterns in India. There is a rising demand for low-alcohol and
non-alcoholic beers, catering to consumers seeking lighter and healthier alternatives. Breweries are responding by innovating
with new flavors and brewing techniques to meet this demand. Additionally, the growing acceptance of social drinking,
especially among women in urban areas, is expanding the consumer base and contributing to the market's growth.
Despite these positive trends, the industry faces challenges such as high taxation and regulatory hurdles, which vary across
states. For instance, frequent hikes in excise duties in states like Karnataka have led to increased beer prices, potentially
dampening consumption. Moreover, supply chain disruptions and payment delays in states like Telangana have affected the
operations of major beer companies. Nevertheless, the market is projected to grow, driven by evolving consumer preferences
and the proliferation of diverse beer offerings.
01 Trade Data Analysis
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India Beer Industry Segmentation
Breakup by Product
• Lager
• Ale
• Craft 05 This is a sample text.
• Others
Market Trade Data
Analysis
Breakup by Type Demand Drivers
• Strong Additional Cost Analysis
• Mild Insights01 Trade Data Analysis
Competitive Landscape
Breakup by Quality
Capacity Additions, Plant
Turnarounds and Mergers
• Standard
• Premium
• Super Premium 01 Trade Data Analysis
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India Beer Industry Segmentation
Breakup by Packaging Type
• Bottles
• Cans
• Others 05 This is a sample text.
Market Trade Data
Analysis
Breakup by Production
Demand Drivers
• Marco-Brewery
• Micro-Brewery Additional Cost Analysis
• Craft-Brewery Insights01 Trade Data Analysis
Competitive Landscape
Breakup by Region
Capacity Additions, Plant
Turnarounds and Mergers
• North India
• West and Central India
• East India
• 01 Trade Data AnalysisSouth India
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Leading Companies in the India Beer Market
The report provides an in-depth analysis of the key players in the India Beer Market, examining their capacities,
competitive positioning, and recent developments, including capacity expansions, plant turnarounds, and mergers and
acquisitions.
United Breweries Holdings Limited
United Breweries Holdings Limited, headquartered in Bengaluru, is one of India's leading brewing companies, best known
for its flagship brand Kingfisher. With a strong legacy and wide market presence, the company has played a pivotal role in
shaping the Indian beer industry over the decades.
Carlsberg Group
The Carlsberg Group, based in Denmark, operates globally and holds a strong presence in India through Carlsberg India
Pvt. Ltd. Known for premium beer brands like Carlsberg and Tuborg, the company focuses on quality and sustainability
while catering to the evolving tastes of Indian consumers.
B9 Beverages Pvt. Ltd
B9 Beverages Pvt. Ltd is the company behind Bira 91, a rapidly growing Indian craft beer brand. Founded in 2015, the
company has disrupted the traditional beer market with its flavorful, youthful offerings and creative branding, making it
popular among urban and millennial consumers.
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Leading Companies in the India Beer Market
Anheuser-Busch InBev
Anheuser-Busch InBev (AB InBev) is a global brewing giant with a strong presence in India. The company owns a
portfolio of iconic international brands such as Budweiser, Corona, and Stella Artois. AB InBev focuses on innovation,
premiumization, and expanding its market share across diverse Indian demographics.
Devans Modern Breweries Ltd.
Devans Modern Breweries Ltd., based in Jammu & Kashmir, is an established Indian brewery known for brands like
Godfather and Six Fields. It caters to both domestic and international markets, emphasizing traditional brewing
techniques combined with modern technology to offer high-quality beer products.
Others
Other notable keyplayers are Heineken N.V., SABMiller plc, Sinq Beverage Pvt Ltd., Sona Beverages Private Limited and
White Rhino Brewing Co.
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Table of Contents
01 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
02 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
03 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
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Table of Contents
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
04 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
05 Global Beer Market Overview
5.1 Key Industry Highlights
5.2 Global Beer Historical Market (2018-2024)
5.3 Global Beer Market Forecast (2025-2034)
5.4 Global Beer Market Share by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
06 India Beer Market Overview
6.1 Key Industry Highlights
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Table of Contents
6.2 India Beer Historical Market (2018-2024)
6.3 India Beer Market Forecast (2025-2034)
07 India Beer Market by Product
7.1 Lager
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Ale
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Craft
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Others
08 India Beer Market by Type
8.1 Strong
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Mild
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
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Table of Contents
09 India Beer Market by Quality
9.1 Standard
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Premium
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Super Premium
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
10 India Beer Market by Packaging Type
10.1 Bottles
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Cans
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Others
11 India Beer Market by Production
11.1 Marco-Brewery
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Table of Contents
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Micro-Brewery
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Craft-Brewery
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
12 India Beer Market by Region
12.1 North India
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 West and Central India
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
12.3 East India
12.3.1 Historical Trend (2018-2024)
12.3.2 Forecast Trend (2025-2034)
12.4 South India
12.4.1 Historical Trend (2018-2024)
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Table of Contents
12.4.2 Forecast Trend (2025-2034)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Trade Data Analysis (HS Code - 2203)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
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Table of Contents
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Price Analysis
17 Competitive Landscape
17.1 Supplier Selection
17.2 Key Global Players
17.3 Key Regional Players
17.4 Key Player Strategies
17.5 Company Profiles
17.5.1 United Breweries Holdings Limited
17.5.1.1 Company Overview
17.5.1.2 Product Portfolio
17.5.1.3 Demographic Reach and Achievements
17.5.1.4 Certifications
17.5.2 Carlsberg Group
17.5.2.1 Company Overview
17.5.2.2 Product Portfolio
17.5.2.3 Demographic Reach and Achievements
17.5.2.4 Certifications
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Table of Contents
17.5.3 B9 Beverages Pvt. Ltd
17.5.3.1 Company Overview
17.5.3.2 Product Portfolio
17.5.3.3 Demographic Reach and Achievements
17.5.3.4 Certifications
17.5.4 Anheuser-Busch InBev
17.5.4.1 Company Overview
17.5.4.2 Product Portfolio
17.5.4.3 Demographic Reach and Achievements
17.5.4.4 Certifications
17.5.5 Devans Modern Breweries Ltd.
17.5.5.1 Company Overview
17.5.5.2 Product Portfolio
17.5.5.3 Demographic Reach and Achievements
17.5.5.4 Certifications
17.5.6 Heineken N.V.
17.5.6.1 Company Overview
17.5.6.2 Product Portfolio
17.5.6.3 Demographic Reach and Achievements
17.5.6.4 Certifications
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Table of Contents
17.5.7 SABMiller plc
17.5.7.1 Company Overview
17.5.7.2 Product Portfolio
17.5.7.3 Demographic Reach and Achievements
17.5.7.4 Certifications
17.5.8 Sinq Beverage Pvt Ltd.
17.5.8.1 Company Overview
17.5.8.2 Product Portfolio
17.5.8.3 Demographic Reach and Achievements
17.5.8.4 Certifications
17.5.9 Sona Beverages Private Limited
17.5.9.1 Company Overview
17.5.9.2 Product Portfolio
17.5.9.3 Demographic Reach and Achievements
17.5.9.4 Certifications
17.5.10 White Rhino Brewing Co.
17.5.10.1 Company Overview
17.5.10.2 Product Portfolio
17.5.10.3 Demographic Reach and Achievements
17.5.10.4 Certifications
17.5.11 Others
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