Tissue Paper Market
                     Tissue Paper Market
Set to Exceed $93.2 Billion By 2027 | CAGR: 6.1%
“Tissue Paper Market Size, Share & Trends Analysis Report 
By Product Type (Toilet Paper, Kitchen & Hand Towels, 
Napkins, Facial Tissues, Others); By Application (Residential 
Usage, Commercial Usage); By Distribution Channel 
(Supermarkets, Online Channels, Departmental Store); By 
Region - Segment Forecast, 2020 - 2027”
Tissue Paper Market Estimate & Forecast to 2027
The global tissue paper market size is expected to reach USD 93.2 billion by 2027 according to a new 
study by Polaris Market Research.
The incorporation of tissue papers in various forms such as paper towels, serviettes, bathrooms and 
others across the household applications. Moreover, the high availability of raw materials and increase in 
government support for the raise in awareness for hygiene in the developing countries are creating the 
adoption opportunities in the market among consumers. The increase in demand to prevent use of plastic 
oriented hand tissue are further improving the demand in the market for tissue papers. In the market, in 
2019, the household are widely accepting the tissue papers owing to the high level of hygiene preserved 
by the usage of tissue paper products rather than cotton towels.
 
Fabrics papers are user-friendly and beneficial for cleaning and sanitation. The demand for sanitation and 
hygiene products in the food and healthcare industries is driving tissues products such as tissue papers 
and tissue towels. In addition, developments in tissue production technologies like ADT, ATMOS, and 
NTT fuel market growth. However, the manufacture of tissue paper produces environmental concerns 
such as water pollution, toxic pulping and greenhouse-gas emissions, such as CO2.
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Tissue Paper Market Scope
By Product Type  By Application Type By Distribution Channel By Region Report Attributes
 Toilet paper  Residential Usage  Supermarkets  North America  Historic year: 2016-2018
  Kitchen & hand towels  Commercial Usage  Online Channels  Europe  Base year: 2019
 Napkins  Departmental Store  Asia Pacific  Forecast Year: 2020-2027
 Facial tissues  Latin America Middle East  Revenue ((USD Billion)
 Others & Africa 
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Tissue Paper Market Estimate & Forecast to 2027
The high availability of raw materials at low cost and easy recyclable features are creating its demand in 
the emerging economies along with the change in consumer lifestyle, rapid urbanization, and increase in 
purchasing power of consumers. Thus, tissue papers have been shown to be much more effective than 
cotton towels or any other product, since one tissue only uses a piece of tissue and is dumped in waste 
and the fresh tissue is next taken. For several reasons, it is not a good method to maintain hygiene to use 
the same cotton towel. These factors drive the worldwide market for tissue paper products.
On the other hand, towels can be used for several months, while tissues are only made to be used once. 
There is a much higher value for the total costs of the tissues used for the average towel life. For 
household purposes, tissue use is always worthwhile, while the consumer has already paid a fixed price 
away for home purposes, and therefore household tissue paper consumption is comparatively lower than 
that of household tissue paper products.
Some of the key players operating in the global market include Beeta Machines Private Limited, Asia 
Pulp & Paper, KCWW, Georgia – Pacific, Procter & Gamble, Lotus Tissue Papers Products, Hengan 
China Investment Co. Ltd., Janhavi Enterprises, CMPC, Cascades and Kimberly – Clark among others     
           
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Tissue Paper Market Size
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