7 Reasons Why Print Can Give You Competitive Edge
                     7 Reasons Why Print Can Give 
You Competitive Edge
7 Reasons Why Print Can Give You Competitive Edge
Even though we live in a technology-driven world, digital marketing has still not taken over the traditional 
print marketing and print is here to stay. And you are entirely mistaken if you even remotely believe in the 
myth that ‘Print is dead’. A lot of enterprises, right from SMEs to multinational companies, do prefer print 
over digital marketing and avail printing services for advertising their brand. 
Here are 7 reasons why print can give any business a competitive 
edge:
● It lends a personal touch
● Is tangible
● It grabs attention
● Provides a much-needed break from technology
● Builds reputation and credibility
● Accessible to all
● Enough room for customization
7 Reasons Why Print Can Give You Competitive Edge
1) It lends a personal touch – Print has an edge over digital marketing because it is much more personal. 
Because you engage in a small conversation while handing out printed marketing material, it lends a 
personal touch to your advertisement and makes the potential customers feel valued. Printing services 
are just what your enterprise needs to establish a much more personal relationship with your customers 
and clients.
2) Is tangible – All the printed marketing materials are physical and tangible reminders of your business. 
For instance, a business card or a printed brochure is something that your potential customers can take 
home and read in their leisure time in their comfort space. It is a known fact that people love tangible 
objects, something they can hold onto, touch, see, and feel. Print helps create customer retention and that 
is why every business, small or big, should opt for online printing services.
3) It grabs attention – Print is more engaging than an online pop-up ad, even research has shown that 
70% of people are more likely to remember a brand they’ve seen in print compared to online. Printing 
services have now come up with diverse printed marketing materials that are designed in a way to grab 
the target audience’s attention.
7 Reasons Why Print Can Give You Competitive Edge
4) Provides a much-needed break from technology – A person consumes too much digital data on a 
daily basis and is generally hooked on to technological devices like a laptop for hours at stretch for work 
purposes. This is why print acts like a breath of fresh air in this overly digitized world. Through print, people 
break away from digital media and provide them with a chance to disconnect with technology for a while.
5) Builds reputation and credibility – When a client or potential clients 
receive printed marketing materials of a certain enterprise, it conveys to 
them that the company has put in extra effort in their marketing strategy. 
Print shows that the organization is serious about its business and hence, 
increasing the company’s overall reputation. It also looks when professional 
when a business chooses to avail online printing services as a part of 
their marketing strategy.
6) Accessible to all – Though the digital media has had a widespread 
influence in the past few years, there are some people who still prefer the 
age-old traditional options like print. One cannot ignore the fact that some 
people don’t even have access to technology and the older generation isn’t 
7 Reasons Why Print Can Give You Competitive Edge
much comfortable with technology. Print, on the other hand, is accessible to each and everyone, 
irrespective of their age or socio-economic background.
7) Enough room for customization – The main benefit of print is that you can experiment as much as you 
want to and create unique printed designs. Online printing services have made custom printing an easy 
task for one and all. The printed marketing materials can be easily customized in just a few clicks, providing 
an opportunity for the businesses to channel their creativity into print.
PrintStop is a professional printing company that offers web2print printing services. Their web to print 
solutions ensure simplified procurement process, brand compliance, centralized control, and hassle-free bill 
processing. They have three printing solutions viz. Pro Admin, Pro Marketing, and Pro Brandstore. 
PrintStop offers a wide range of printed marketing products for your company. Be it flyers, banners, 
brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it 
all. They are reliable and trustworthy when it comes to custom printing. You can either upload your own 
design or get a custom design made by their in-house design team named Pehchaan.