Things To Consider When Designing Brochures
                     Things To Consider When 
Designing Brochures
Things To Consider When Designing 
Brochures
Brochures, when designed right, can prove to be very effective in increasing a company’s 
clientele and sales. Brochure making is an art in itself because designing a brochure that is 
equally informative and creative isn’t as easy as it may seem. Your brochure should be a 
keeper because the longer it stays with a prospect, the higher is the chance of turning him/her 
into one of your loyal customers. There are various brochure printing services which assist you 
in the entire brochure making process. Here are some things every company should consider 
when designing brochures:
1. Strategize on an objective
2. Decide on the number of folds
3. Choose appropriate fonts
4. Type of paper and coating
5. Colour scheme
Things To Consider When Designing 
Brochures
❖ Strategize on an objective – To create an effective brochure design, you need to 
have a proper understanding of what is your target audience. You cannot begin with the 
designing without knowing whom your brochures will be directed to, who would be the 
recipients. For example – A brochure for a playschool will be designed differently than 
that of a business.
❖ Decide on the number of folds – The number of brochure folds seems to be just a 
small detail, but is actually one of the key aspects that affect your brochure design. 
These numerous folds control how the brochure information is presented to the 
recipient. Along with the sequence of your content, the brochure design is too 
dependent on the number of folds.
Things To Consider When Designing 
Brochures
❖ Choose appropriate fonts – The main purpose of a brochure is to market your 
company. The fonts you choose for the heading, a subheading, and the body of the 
text, should be easily readable. Choosing the right kind of fonts not only creates a 
visually appealing brochure, but also influences the recipient to read your text right 
away.
❖ Type of paper and coating – Your brochure design might be unique and creative, 
but all your efforts would go in vain if the paper quality isn’t good or if the 
finishing/coating is compromised. A crucial step in brochure making is choosing the 
right kind of high-quality paper and coating options because the texture of your paper 
reflects the image of your business and services.
Things To Consider When Designing 
Brochures
❖ Colour scheme – Before finalizing on a brochure design, a company must have a pre-
selected colour scheme ready. The kind of colours you use should complement your brand 
and also be consistent with your other printed marketing materials. Any brochure printing 
services would make you understand the impact of colour psychology on the customers .
PrintStop offers professional online brochure printing services. Both bi-fold and tri-fold brochures 
are available with a variety of flexing folding or creasing options and unlimited colours to choose 
from. They have a speedy doorstep delivery as the brochures are shipped out in minimum one 
day and maximum five days after the order is placed. You can create and upload your own 
company brochure design or get a customized design made by their in-house design team 
Pehchaan. The price-calculator option is a plus as it helps you to keep a track of your 
expenditure. With different paper options, slick gloss finish and subtle matt lamination, PrintStop 
does not compromise with the quality and so, is the right choice for brochure printing online.