The Ultimate Guide to Brochures and Booklet Printing
                     The Ultimate Guide to 
Brochures and Booklet Printing
The Ultimate Guide to Brochures and Booklet Printing
A booklet is simply sheets of paper that have been bound together. It is an umbrella term for all catalogues, 
magazines, brochures. A brochure is an integral printed marketing material. Brochure making is essential for all 
enterprises as it serves as the perfect introduction to your business. Brochure printing services providers should 
know each and every detail about brochure making for creating effective printed brochures. Here is the ultimate 
guide to brochures and booklet printing:
❖ Choose your paper
❖ Decide on the paper thickness
❖ Booklet cover
❖ Binding
❖ Bleed area
❖ Quiet area
❖ Brochures design
The Ultimate Guide to Brochures and Booklet Printing
1) Choose your paper – Choosing a type of paper for your 
brochure is an important decision to make. The texture of your 
brochure design is a great deal. Each type of paper has a different 
look, feel and texture to it. Silk, gloss and uncoated are some of 
the many paper options available.
2) Decide on the paper thickness – Paper thickness is measured 
in gsm (Grams Per Square Metre) and is the next decision to 
make. Generally, the preferred size should be 115 to 130gsm for 
interior papers and 170 to 250gsm for cover papers. Make sure 
that your paper is neither too thick, nor too thin.
3) Booklet cover – Thick front and back covers make your booklet look more professional and protect the inner 
pages. Covers are available in silk, gloss, uncoated, etc. Sometimes there’s self-cover, i.e. there are no cover pages 
and the first page of a booklet effectively becomes the front cover. You must also laminate the cover pages so as to 
prevent the booklet from wear and tear. Matt and gloss lamination are the best choices.
The Ultimate Guide to Brochures and Booklet Printing
4) Binding – There are three types of binding for booklets – staple bound, perfect bound and wire-o bound. In staple 
bound, two staples through the middle hold it together, this is also known as Saddle Stitched. In perfect bound, 
pages are glued to a square-edged spine, basically like a paperback book. In wire-o bound, loop wire rings hold the 
pages together through bit holes punched in the paper.
5) Bleed area – It is important to pay special attention to the bleed area 
while brochure printing. You must make sure that the bleed area extends 
3mm outside of your trim lines on every side. It is always 3mm, 
regardless of the paper size or binding you have chosen.
6) Quiet area – For making your information stand out, it is important to 
leave a clear space around the edges, this clear space is called the quiet 
area. Also, having information or design right at the edges of your 
booklet will make it look cluttered and unprofessional. The quiet area 
should be at least 5 mm inside the trim line. Depending on the binding 
you’ve chosen, the quiet area will vary accordingly. 5mm quiet area for 
staple bound, 12 mm for perfect bound and 20 mm for wire-o bound 
would be adequate.
The Ultimate Guide to Brochures and Booklet Printing
7) Brochure design - You need to set the colours of your brochure to CMYK and make sure your image resolution is 
high enough for printing. Also, you must ensure that all images are at least 300 dpi to get better and high-quality 
results.
PrintStop offers professional online brochure printing services. Both bi-fold and tri-fold brochures are available with 
a variety of flexing folding or creasing options and unlimited colours to choose from. You can create and upload your 
own company brochure design or get a customized design made by their in-house design team Pehchaan. The price-
calculator option is a plus as it helps you to keep a track of your expenditure. With different paper options, slick 
gloss finish and subtle matt lamination, PrintStop does not compromise with the quality and so, is the right choice 
for brochure printing online.