Whenever a business enters a new market, it craves for market penetration. The idea behind this is to launch a new product in the market as smoothly as possible and gain a sizeable market size. This is sometimes used as a measure to know whether a product is doing well in the market or not. The techniques of market penetration are used to bring a solid growth potential and a boost in revenue generation. With this, companies also need to implement specific plans and tactics to challenge competitors and boost sales figures