Calcium montmorillonite, a type of smectite clay, is gaining attention for its applications in health supplements, cosmetics, and animal feed. The global market for calcium montmorillonite clay is projected to grow from USD 1.2 billion in 2024 to USD 2.5 billion by 2033, registering a CAGR of 8.8% . This significant growth is attributed to the increasing awareness of its health benefits and its use as a natural detoxifying agent. The price of calcium montmorillonite is expected to rise in tandem with its growing demand. Factors such as the purity of the clay, processing methods, and transportation costs play a role in determining its market price. As industries continue to explore its potential applications, especially in the health and wellness sector, the value of calcium montmorillonite is anticipated to increase steadily.