Automotive manufacturers are increasingly adopting cool coatings to enhance vehicle energy efficiency and passenger comfort. These coatings reflect solar radiation, reducing the need for air conditioning and improving fuel economy. Production has scaled up, with a focus on developing coatings that are durable, cost-effective, and compatible with various vehicle materials. The prices of cool coatings have remained relatively stable, with slight increases due to the incorporation of specialized pigments and reflective materials. As technology advances and production processes become more efficient, prices are anticipated to decrease, encouraging wider adoption in the automotive industry.