HASE (Hydroxyethyl‑Cellulose, Alkali, Salt, Ether) thickeners are functional rheology modifiers widely used in coatings, adhesives, sealants and food sectors. Global thickener market was USD 7.14 billion in 2024 and is forecast to hit USD 9.5 billion by 2033 (~3.2% CAGR). Overall thickener prices projected to grow 5–6.7% CAGR from 2025–32 . Manufacturers are passing cost increases to end-users in coatings and food sectors.