The global water-borne polyurethane (WPU) emulsion market is experiencing robust growth, driven by increasing demand for eco-friendly and sustainable materials. In 2024, the market was valued at approximately USD 5.37 billion and is projected to reach USD 5.71 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.3%. This growth is attributed to several factors, including stringent environmental regulations promoting low-VOC (volatile organic compounds) products, advancements in formulation technologies, and rising applications in industries such as automotive, construction, and textiles.In 2025, the price of water-borne polyurethane emulsions is influenced by multiple factors, including raw material costs, demand from key industries, and global economic conditions. The cost of essential raw materials such as polyols and isocyanates has seen fluctuations due to supply chain disruptions and changes in crude oil prices. Additionally, the growing emphasis on sustainable and environmentally friendly products has led to increased production costs, as manufacturers invest in cleaner technologies and processes.