What Do You Need To Budget For In A Trade Show
                     WWhhaatt D Doo Y Yoouu N Neeeedd T Too  
BBuuddggeett F Foorr I nIn A A T Trraaddee  
SShhooww
1. Booth Space
2. Exhibition Stand
3. Logistics
4. Marketing
5. Staff Costs
11. .B Booootthh S Sppaaccee
The booth space is self-explanatory. Bigger 
booth = higher cost. Smaller booth = lower cost. 
Location plays a huge role as well in the costs of 
your booth space. For example, booth spaces 
near the entrance tend to be more expensive 
than the back.
22. .E Exxhhibibititioionn S Sttaanndd
• There are multiple components to a great 
exhibition stand such as the design, colors, 
signage, carpeting and more. Another 
consideration is will you be renting or purchasing 
one.
• You also have to decide on whether you want to 
go for a custom stand, a simple pop up display or 
a modular exhibition stand. The cost of your 
exhibition stand might differ by the type of 
exhibit you choose.
33. .L Looggisistticicss
• If you choose to go for a pop up display or 
a modular exhibition stand, you might save 
thousands of dollars on logistics, I&D and storage 
costs.
• Generally, for custom stands you will need to 
allocate a budget for:
      a) Shipping
      b) Storage
      c) Customs costs
      d) Insurance
44. .M Maarrkkeettiningg
• Marketing plays an integral part in any trade show 
campaign. 
• Brochures play an important part in educating 
your prospects on your products and services. The 
quality of your brochures is very important too 
because your prospects will be collecting 
brochures from other companies. You don’t want 
your brochures to look like it was printed on an A4 
paper from your HP home printer when your 
competitors use 300gsm laminated brochures.
55. .S Sttaaffff C Coossttss
• The staff you allocate for the exhibition will be one 
of the most important sales and marketing asset 
during the trade show. They will be the face of 
your company and brand during the show. 
• How many staff do you need for your booth? The 
general rule of thumb is 1 staff for every 4.5 sqm. 
So if you have a 3×3 booth, 2 people, a 6×3 booth, 
4 people and 6×6 booth, 8 people.
WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the renowned trade show booth 
companies of the UK.
0044 1743 383049
www.wow-
space.co.uk