Choosing An Exhibition Stand Space Is Crucial 
                     Choosing An Exhibition 
Stand Space Is Crucial 
1. Visit the venue or get a floor plan
2. Avoid the entrance/exit
3. Visibility and accessibility
4. Target high traffic areas
5. Major players make ideal neighbours
Visit The Venue Or Get A Floor Plan
1. If you have the opportunity you should visit the venue before your event, 
preferably when another event is being held, to get a feel for the best areas.
2. This will allow you to see where the best places are for high levels of foot traffic, 
the spaces that should be avoided, and how visitors naturally progress around 
the event.
Avoid The Entrance/Exit
1. Particularly in the case of the larger and popular exhibitions or trade shows, visitors 
making their way into the venue will be keen to quickly move away from what is 
always a heavily congested area whilst they orient and familiarise themselves with 
the venue.
2. You would be better off positioning your stand a little way in or even towards the 
centre of the exhibition hall.
Visibility And Accessibility
1. They keys to creating a successful exhibition stand are visibility, accessibility and visual 
impact.
2. When selecting an exhibition space it’s important to avoid proximity to any physical 
barriers that may obscure your stand or distract from its effectiveness.
3. The corner spaces of aisles in the centre of a room have more sides open, so it is easier for 
visitors to walk on to the stand, and are therefore more welcoming.
Target High Traffic Areas
1. Provided that your stand doesn’t do anything to disturb or annoy them (loud multimedia 
demonstrations, music or light shows), selecting an exhibition space near an area dedicated 
to visitor downtime will provide high footfall and a captive audience.
2. There are some obvious places that are guaranteed to attract high levels of footfall including 
areas serving refreshments, seminar rooms
Major Players Make Ideal Neighbours
1. The biggest exhibitors from your industry are likely to attract the greatest footfall to their 
exhibition stand, so if you can get a stand somewhere in the immediate vicinity, you will 
likely benefit from their footfall.
2. You might also consider taking a stand next to a company in a complementary industry as it 
will offer excellent opportunities to form a mutually beneficial relationship.
WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the 
most celebrated exhibition stand companies of 
the UK.
0044 1743 383049
www.wow-space.co.uk