Make The Most Out Of Your Exhibition Plan
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• Review budgets against actual expenditure
• Create an event schedule
• Create a Brief
• Location, location, location
• Know your neighbors
• Make an impact
• Use a multi-channel approach
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Look at your business’s financial records from the previous year. You’ll the be 
able to outline the actual expenditure for each event you attended during the 
calendar year.
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With thousands of exhibitions taking place around the world, it’s important to 
choose the right one. Do your homework and find out as much information as 
possible about the shows you’re interested in.
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Your brief should include all the necessary information to ensure that you meet 
your event objectives and goals.
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So you now know which exhibition (or exhibitions) you want to attend and you 
have a clear brief in mind of what you want your stand to achieve. It’s time to 
reserve your space. If you want to be in a prime, high-traffic location, you must 
register early, at least 6 months before the show starts.
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Once you have a confirmed your space at an event, make your success even 
more likely ask the organizer for a list of confirmed exhibitors (most events 
make them available online) and check out your competition and floor 
neighbors.
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As you know, strategic planning is essential to maximizing your return on 
investment. Unique design, striking content, engaging activities are all 
contributing to your exhibiting success.
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Your next step is to develop a pre-, at- and post-show marketing plan. Use a 
multi-channel approach to make sure everyone knows that you’re attending an 
exhibition and where they can find you.
WOOW  SSPPAACCEE  CCRREEAATTIIVVEE  EEXXHHIIBBIITTIIOONNSS
00441743 www.wow-
383049 space.co.uk
Wow-Space is a full-service Custom Build and Modular exhibition stand design 
and build company.