Factors That Makes A Quality Trade Show Display
                     FACTORS THAT MAKES A QUALITY TRADE SHOW DISPLAY
TABLE OF CONTENTS
• Performanc
e
• Features
• Reliability
• Conforman
ce
• Durability
• Serviceabili
ty
1. PERFORMANCE
IIt  iis  desiigned  iin  a  way  that  the  average  salles  rep  can  assemblle  a  wholle  stand  themsellves..  IIff  iit  
requiires  no  toolls  or  speciiall  skiilllls  to  assemblle,,  that  woulld  be  a  huge  advantage..  
2. FEATURES
Features  are  addiitiionall  ffactors  that  iimprove  the  appeall  off  a  product  or  serviice  to  the  customer..  
These  are  the  belllls  and  whiistlles..  Features  are  generalllly  used  are  diifffferentiiators  between  
competiitors..
3. RELIABILITY
Relliiabiilliity  iis  one  off  the  most  iimportant  ffactors..  No  matter  how  many  ffeatures  a  product  has  or  
how  wellll  buiillt  iit  iis,,  iiff  iit  iisn’’t  relliiablle,,  iit  iisn’’t  a  qualliity  product..
4. CONFORMANCE
IIn  serviice  busiinesses,,  measures  off  confformance  normalllly  ffocus  on  accuracy  and  tiimelliiness  and  
iincllude  counts  off  processiing  errors,,  unantiiciipated  dellays  and  other  ffrequent  miistakes..
5. DURABILITY
Durabiilliity  iis  the  llength  off  a  product’’s  lliiffespan..  IIt  can  allso  be  defifined  as  the  amount  off  vallue  a  
customer  gets  ffrom  the  product  untiill  iit  breaks  or  when  a  repllacement  iis  requiired..
6. SERVICEABILITY
Serviiceabiilliity  iis  the  speed  wiith  whiich  the  product  can  be  put  iinto  serviice  when  iit  breaks  down..  
Thiis  allso  iinclludes  how  the  serviice  iis  handlled..
WOW SPACE CREATIVE EXHIITIONS
Wow-Space is a full-service Custom Build and Modular exhibition 
stand design and build company. It is a UK distributor for the DUO 
range of Modular Exhibition systems.
00441743383049 www.wow-space.co.uk