Mistakes To Avoid When Exhibiting For The First Time
                     MISTAKES TO AVOID WHEN EXHIBITING FOR THE FIRST TIME
                                      1..  Understand  why  you  want  to  exhiibiit
2..  Piickiing  the  riight  tradeshow
                3..  What  iis  the  riight  amount  of  space?
                                        4..  Choosiing  the  riight  contractor
        5..  Gettiing  your  creatiive  briief  riight
11. .U Unnddeersrstatanndd w whhyy y yoouu w waannt tt oto e exxhhibibitit
If you don’t know, don’t do it. It’s a lot of money and time. That being said, ask yourself these questions:
1. What are my goals for exhibiting?
2. What are my plans for wow-ing attendees who come to my stand or booth?
3. How will I stay in touch or communicate with them before, during, and after the face to face event? Does the exhibit 
show have a mobile event app we can leverage or do we need to choose an event app for our experience?
If you’ve gotten answers that point you in the direction of yes, let’s exhibit! Then read on for more details of where and 
how to get started.
22. .P Picickkiningg t hthee r irgighht tt rtaraddee s shhooww
The next question is which show is right for you and your product or services. This is not always as straightforward as it 
might seem.
Before you commit to a tradeshow, find out who the audience is and what industries the exhibit show covers. For 
example, there are numerous tech shows, but some are specialized to specific industries and sectors like security or 
education. Is there ROI for your company to invest here?
33. .W Whhaat ti sis t hthee r irgighht ta ammoouunnt to of fs sppaaccee??
When it comes to choosing a space many companies end up spending a lot on large spaces they don’t need. While others 
have big plans and small areas to bring them to life, so how do you get this right? This can be a little trickier as often you 
don’t know at this stage what your stand design will be. The best option is to speak to your stand design company about 
possible ideas and requirements. This doesn’t mean finalizing the design immediately, but you can plan roughly what 
elements will be needed.
44. .C Chhoooossiningg t hthee r irgighht tc coonntrtaracctotorr
Finding the right exhibition stand designer for your exhibition is a critical key to its success. You need to know they 
understand your goals and have the experience and expertise to deliver a stand that helps achieve them. For those 
needing a little more creative input from their contractors look for exhibition stand builders who offer design and creative 
elements. Many of these contractors will be able to develop the creative concepts with you and help you understand 
what is possible on an exhibition stand.
55. .G Geetttitningg y yoouur rc crereaatitvivee b brireief fr irgighhtt
Your brief is critical in ensuring you get absolutely everything you want the way you want it. A good brief lets you manage 
budgets and schedules. As a good brief means getting the execution plan started right first time.
Remember, nothing is undoable when it comes to an exhibition stand, but a good brief saves you the time and expense of 
unnecessary corrections.
WOW SPACE CREATIVE EXHIBITIONS
Wow--Space  iis  a  ffullll--serrviice  Custtom  Buiilld  and  Modullarr  exhiibiitition  sttand  desiign  and  buiilld  company..
00441743383049 www.wow-space.co.uk