Get Your Trade Show Booth Noticed
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1. Fill The Trade Show Booth With Product
2. Give Out Samples To Potential Customers
3. Focus On Developing Your Brand
4. Promote Through Social Media
5. Include Video Presentations
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As soon as the trade show begins, people are going to be interested in stopping by your booth to see what 
products you have to offer. Make sure all of your products are available to see on the floor. People love to 
interact with products to get an idea of what they will be purchasing in mass quantities for their stores if they 
are representatives of major brands.
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Handing out freebies is still a huge marketing technique that works. Create stickers, postcards, prototypes, 
buttons, bracelets, anything with your name on it. Also, think about who your demographic is. Consider 
developing a pop-socket with your logo on it and giving them out from your trade show booth.
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Every business shows up to trade shows wanting to impress the crowds of buyers and shoppers alike. You 
need to focus on your brand and what sets your company apart from the competition that will inevitably be at 
the same trade show. In order to have loyal customers, you must pay attention to how you formulate your 
brand authenticity. Be original. Have your own ideas at the forefront of everything you do and say during your 
trade show experience.
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Your trade show booth exhibit will be the talk of the town once you promote it all over social media. Have 
your top employees send out blasts to your target audience a few days prior to the main event. Engage with 
the buyers who plan on attending the trade show through Twitter, Facebook, Instagram, and more. Get them 
excited to see what you have in store. Don’t forget to keep posting throughout the entire course of the trade 
show, too! Live stream your exhibit on Facebook for all of your followers to see.
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The power of video continues to integrate with every aspect of marketing. You can include video 
presentations at your trade show booth to show off your newest products and even show what’s to come in 
the future. A video presentation goes hand in hand with creating top of the line exhibit graphics. People who 
pass by your trade show booth will be drawn to your booth because it stands out with such a creative 
approach to learning about your product. Use tools such as media accessories to display your LCD monitor.
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