Flipkart says it has onboarded 50,000 Kirana stores for the festive season
                       Flliipkart  says  iit  has  onboarded  50,,000  Kiirana  stores  for  the  
festitive  season
Introduction
• Homegrown e-commerce platform Flipkart said Wednesday it's 
got 50,000 kiranas on board in preparation for the festive 
season and the Big Billion Days. 
• The company said it has extended its kirana onboarding service 
substantially to allow delivery to customers in more than 850 
cities. 
Source: YourStory
The Goal
• With over 50,000 kiranas on board, Flipkart aims to provide 
millions of consumers with a fast and personalized e-commerce 
experience while creating opportunities for digital upgrades and 
increased revenue for kiranas.
Source: Marketing Mind
What’s happening?
• To support kiranas onboard and to be active participants in the 
festive season, Flipkart 's team facilitated contactless onboarding 
of kiranas via online application forms in which kirana partners 
directly uploaded information along with the necessary 
documentation. 
Source: The Asian Age
Kirana Store’s Acceptance
• This allowed smooth onboarding, without having to step out 19 
times during COVID. 
• The kirana partners were brought into the programme after a 
thorough verification review before they can supply shipments. 
Source: Forbes India
Modernization
• This allowed smooth onboarding, without having to step out 19 
times during COVID. The kirana partners were brought into the 
programme after a thorough verification review before they can 
supply shipments. 
Source: Stocks
Connecting India
• The kirana programme has been further extended to remote and 
far-off cities across the country like places like Tinsukia (Assam), 
Agartala (Tripura) and Kannur (Kerala), making e-commerce 
more inclusive by linking kiranas and customers to the fast-
growing digital trade in the country, the firm said. 
Source: The Statesman
Profits
• Last year, during Flipkart's The Big Billion Day, kiranas collectively 
shipped over 1 million shipments, thus offering customers a 
stellar e-commerce experience.
Source: Wealth Train
B2B Market Place
• The kirana programme forms part of Flipkart Group's efforts to drive 
growth across the country for millions of kiranas. 
• This also includes Flipkart Wholesale, a digital B2B marketplace with the 
aim of connecting local manufacturers and MSMEs with retailers and 
other companies and using technology to bring a wholesale market to 
their fingertips
Source: Pixabay
What VC has to say!
• This programme has been a great enabler in strengthening the country's 
kirana ecosystem through a combination of their hyperlocal presence 
and Flipkart innovations, "said Amitesh Jha, Senior Vice President for e-
kart and marketplace at Flipkart.
Source: Yourstory
Thank  You
Source: The Samikhshya