Bath and Shower Products Market
                     Bath and Shower Products Market Growth Factors, Product Overview, Segmentation And 
Forecast Study To 2026
Market Overview
The global bath and shower products market has witnessed a steady growth over the past few years. 
This is owing to rising purchasing power of the consumers and increasing product launches by 
several manufacturers in this industry. Furthermore, several manufacturers are adopting an omni-
channel distribution approach for their products, in order to broaden their consumer base. This has 
also shown a positive growth trajectory for demand for such products. Countries in emerging 
economies such as India, China, Japan, Brazil, and Mexico are expected to exhibit high demand for 
bath and shower products on account of rising demand for bath and shower products with multiple 
benefits such as skin nourishment, skin repair, and moisture therapy among others coupled with 
improvement in the standard of living of the consumers.
Moreover, high competition in this industry has led to adoption of several strategies by market 
players, such as frequent product launches and lucrative promotional offers, in order to expand 
customer base and to gain a competitive edge in the market. This has provided customer with varied
options, thereby fuelling growth of the bath and shower products market.
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Market Dynamics
Frequent product launches in the field of bath and shower products is one of the key factors 
boosting growth of this market. Sweat, dirt, and oil is rising concern, especially among the younger 
population. Therefore, demand for shower gels is increasing. Shower gels are considered as a 
suitable alternative to bar soaps and they are highly preferred among the young population. Further, 
the availability of shower gels has become widespread as they find equal presence in supermarkets 
and hypermarkets alongside with bar soaps. According to Coherent Market Insights, Radox, a brand
of shower products owned by Unilever Plc recorded sales of over US$ 70 million in 2014 in the 
U.K., followed by Imperial Leather, which recorded sales of US$ 50 million in the same year.
Market Taxonomy:
On the basis of product type, the global bath and shower products is classified into:
•Bath Soaps
•Shower Gels
•Shower Creams
•Hair Shampoo
•Hair Conditioners
•Others
On the basis of distribution channel, the global bath and shower products is classified into:
•Supermarkets
•Hypermarkets
•Convenience Stores
•Departmental Stores
•Online Channel
•Specialty Stores
The global bath and shower products market is characterized by presence of large number of 
players. Major players in the market are focusing on mergers and acquisitions, joint ventures and 
partnerships, product portfolio expansion, and brand portfolio expansion to ensure long term 
sustenance. Some of the major players operating in the bath and shower products market include 
Unilever Plc, Beiersdorf A.G., Shiseido Company Ltd., Estee Lauder Companies Inc., ITC Ltd., 
Natura International B.V., Procter & Gamble Co., Henkel A.G. & KGaA, L’Occitane en Provence 
S.A., and others. 
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