Beer Market
                     Beer Market Top Players, Business Opportunities, Regional Analysis and Forecast 2027
Market Overview
Beer is the most widely consumed alcoholic drink across the world. This drink is generally brewed 
from cereal grains such as maize, rice, and wheat. Moreover, beer is brewed with hops that adds 
bitterness, stability, and flavor to the beer. Other flavoring agents such as herbs, fruits, and gruit can 
also be added instead of hops.
The growth of this market is attributed to rise in consumer preference for beer over other alcoholic 
drinks. According to the World Health Organization (WHO), in 2016, beer accounted for around 
36% of the total alcohol consumption. This is further attributed to high consumption of beer among 
young people. Therefore, major players are focusing on launching new products to meet the rising 
demand. For instance, in 2018, MillerCoors Company, introduced a new light beer line named Two 
Hats, which features the pineapple and lime flavors, targeting the young population.
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Market Dynamics
Asia Pacific region dominated the global beer market in 2016 and is expected to retain its 
dominance over the forecast period. This is due to the increase in expenditure and changing lifestyle
of people in this region. India and China are projected to be the growth engines in the region. In 
2017, B9 Beverages Pvt. Ltd. expanded its beer portfolio by launching two variants namely; Bira 91
Light and Bira 91 Strong in India. Bira 91 light, is one of the low calorie alcoholic beverage having 
calorie lower than a glass of breezer, cocktails or champagne. Bira 91 strong is a high intensity 
wheat beer having 7% alcohol, as large portion of beer sold in India is strong having more than 5% 
alcohol.
Europe is expected to be the second largest region in terms of revenue growth in the global beer 
market, owing to rampant increase in consumption of beer in this region. This is owing to the 
consumption habits of alcoholic drinks and popularity of beer among the younger generation. 
According to Brewers of Europe, the EU beer consumption rose from 35.25 billion liters in 2014 to 
35.91 billion liters in 2016.
Global Beer Market Taxonomy:
Global Beer market is segmented into:
By Product Type:
•Ales
•Lagers
•Stouts & Porters
•Malts
•Others
By Category:
•Regular Beer
•Premium Beer
•Super Premium Beer
Major players in global beer market include Anheuser-Busch InBev, Carlsberg Group, Beijing 
Enterprises Holdings Limited, The Boston Beer Company Inc., Heineken N.V., Dogfish Head 
Brewery, Diageo Plc., Sierra Nevada Brewing Co., Tsingtao Brewery Co. Ltd, Oettinger Brauerei, 
and The Molson Coors Brewing Company among others.
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