Feminine Hygiene Products
                     Feminine Hygiene Products Market drivers, revenue, application market demand analysis 
2027
Market Overview
Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely 
used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by 
women during menstruation. The feminine hygiene products are segmented into sanitary 
pads/napkins, panty liners, tampons and feminine hygiene wash. These products are available in 
various distribution channels such as supermarket, convenience stores, department stores, retail 
pharmacies, and online purchase.
Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely 
used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by 
women during menstruation to absorb blood flow. These products are made of super absorbent 
material to hold menstrual blood during menstruation. Panty liner are majorly used to absorb daily 
vaginal discharge, menstrual cup backup, and light menstrual flow. Tampons are a mass of 
superabsorbent material, which are designed to insert into vagina during menstruation.
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Market Dynamics
The global feminine hygiene products market has witnessed significant growth in the recent past 
years, owing to the increasing awareness of female health and hygiene across the world. Based on 
product type, the global feminine hygiene product market is bifurcated into the sanitary 
napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash. Among these 
segments, the sanitary napkins/pads dominated the global feminine hygiene products market in 
2018, owing to easy availability in distribution channels coupled with initiatives taken by NGO’s 
regarding female health and hygiene to promote use of sanitary pads. This factor is estimated to 
boost the demand for sanitary napkins/pads in the coming year.
Moreover, based on the distribution channels, the global feminine hygiene products market is 
segmented into the supermarket, convenience stores, department stores, retail pharmacies, and 
online purchase. Among these segments, the supermarkets dominated the global feminine hygiene 
products market in 2018, due to a wide range of product offering under the same roof for the 
consumers. This in turn is driving growth of the global feminine hygiene products market during the
forecast period.
Market Taxonomy
•Global Feminine Hygiene Products Market, By Product:
•Sanitary Napkins/Pads
•Tampons
•Panty liners
•Menstrual Cup
•Feminine Hygiene Wash
•Global Feminine Hygiene Products Market, By Distribution Channel:
•Supermarket
•Convenience Stores
•Department Stores
•Retail Pharmacies
•Online Purchase
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Key companies covered as a part of this study includes, Johnson & Johnson, Procter & Gamble 
Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group 
NV, and Lil-Lets.
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