Gift Card Market
                     Gift Card Market growth by manufacturers, type and application, forecast to 2027
Market Overview
A gift card is a prepaid stored-value money card. This can be classified into open loop and closed 
loop cards and are usually issued by retailer or bank. Gift cards are also given out by employers or 
organizations as rewards or gifts. Owing to this, corporate sectors are encouraging the usage of gift 
cards in order to provide the employees with rewards and incentives
A gift card is also referred to as gift vouchers that enable the users to receive services or products 
from malls, shopping center, showroom etc. These coupons are basically provided by merchant 
establishment, banks, and big organization of a particular product or service in the form of a festival
offer. This card makes modes of transaction easy for the user and also reduce the cost of printing 
bills. Gift card service makes the system more secure and traceable as compared to cash payment, 
for instance, gift cards consist of the PIN for transaction and even if it is misplaced, it will not be an
issue because it can be blocked.
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Market Dynamics
The gift card market has witnessed significant growth in recent past years, owing to the rise in 
adoption of gift card across the corporate sector for offering incentives to recognizing employees 
achievement is expected to fuel the demand for gift cards. On the basis of gift card type, the 
restaurant closed loop, is estimated to drive the growth in the market share, owing to the adoption of
gift cards among customers as a form of rewards.
E-commerce websites such as Amazon, Flipkart, Alibaba, eBay and others offer customers gift 
cards, which is augmenting the growth of the global gift card market. Moreover, the growing 
penetration of internet and smartphones is making the access the e-commerce websites much easier 
as well as provide customers with a wide range of product range.
Detailed Segmentation:
• Global Gift Card Market, By Type:
• Universal accepted open loop
• Restaurant closed loop
• Retail closed loop
• Miscellaneous closed loop
• E-Gifting
• Global Gift Card Market, By Merchant:
• Restaurant
• Department store
• Grocery stores/food supermarket
• Discount store
• Coffee shop
• Entertainment
• Others
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Key players operating in global gift card market are Apple Inc., Amazon.com Inc., Best Buy Co., 
Inc., Starbucks Corporation, Target Corporation and Wal-Mart Stores, Inc.
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