Hair Care Products Market
                     Hair Care Products Market Statistics and Research Analysis Released in Latest Industry 
Report 2025
Market Overview
Hair care products help nourish and protect hair, further enhancing its quality and texture. It 
provides treatment for split ends, dandruff, and weak and dehydrated hair among various other hair 
problems. Increasing hair problems among consumers is growth of the global hair care products 
market. Increasing number of manufacturers are launching new products to reduce hair problems. 
For instance, in January 2017, Unilever plc launched Dove DermaCare Scalp Anti-dandruff 
Shampoo.
Hair care may involve cleaning, repairing, coloring or styling of hair. Demand for hair care products
is increasing due to growing hair and scalp problem such as dandruff and hair loss. Growing e-
commerce industry is also fuelling growth of the global hair care products market. According to the 
U.S. Census Bureau, total e-commerce sale of health aids and beauty aids, which includes 
cosmetics, personal care products, and healthcare items accounted for US$ 19,112 million in 2014, 
which increased to US$ 21,469 million in 2015, in the U.S. Synthetic ingredients such as methyl 
paraben and ethyl paraben among others in hair care products are associated with side effects such 
as allergic reactions. This in turn, poses as a major restraint to growth of the global hair care 
products market.
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Market Dynamics
Among product type, the shampoo segment holds a dominant position in the global hair care 
products market, owing to its easy-to-use and easy-to-rinse nature, offering minimum hair damage, 
good fragrance, and hair damage repair. Among regions, Asia Pacific held the largest market share 
of 43.45% in 2016, followed by Europe and North America. The growing demand for hair care 
products in Asia Pacific is attributed to lucrative demand for premium hair care products. According
to the U.S. Department of Commerce, per capita spending on cosmetics was highest in Japan, 
followed by South Korea, the U.S., and France. Per capita spending on cosmetics in Japan, South 
Korea, and U.S. in 2014 accounted for US$ 174, US$ 171, and US$ 139, respectively.
Detailed Segmentation:
• Global Hair Care Products Market, By Product Type:
•Shampoo
•Conditioner
•Serum
•Colorants
•Sprays
•Oil
•Gels
•Others
• Global Hair Care Products Market, By Distribution Channel:
•Online
•Supermarkets
•Hypermarkets
•Specialty Store
•Convenience Stores
•Others
Key players operating in the global hair care products market include Unilever plc, Procter Gamble 
Co., L’Oreal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., 
Johnson & Johnson Pvt. Ltd., Combe Incorporated, and Henkel Corporation.
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