Household Cleaners
                     Household Cleaners Market By Segmentations, Key Company Profiles and Demand Forecasts
to 2027
Market Overview
Household cleaning products are non-food chemicals used for cleaning, pest control, and to 
maintain hygiene. Improper household cleaning leads to number of diseases such as diarrhea and 
buruli ulcer. Therefore, increasing awareness regarding cleanliness is further expected to escalate 
the growth for household cleaners. According to 2015 WHO data, inadequate sanitation globally, 
has caused 280,000 diarrheal deaths annually. In addition to this, diseases such as Guinea Worm 
Disease, Buruli Ulcer, Trachoma, and schistosomiasis spread from lack of proper hygiene and 
sanitation practices in the house. Thus, adoption of household cleaners is increasing leading to 
growth of the market. These cleaners contain cleaning agents such as acids, alkalis, surfactants and 
degreaser, which aid in preventing infection caused by harmful microbes such as cyanobacteria, 
acidobacteria, staphylococcaceae, and streptococcaceae. For instance, Swiffer offers Wet Jet 
Antibacterial Cleaner, which is used for floor cleaning.
These cleaners are formulated with synthetic fiber materials, plastics, and an array of chemical 
ingredient ranging from solvents, petrochemicals to surfactants. According to Environmental 
Protection Agency (EPA), 62 chemicals found in these household cleaners are toxic and are unsafe 
to use. According to EPA, chemicals such as phthalates, perchloroethylene (PERC), triclosan, 
Quaternary ammonium compounds (QUATS), 2-Butoxyethanol, Ammonia, Chlorine, and Sodium 
hydroxide are commonly used in cleaners and are potential skin-irritant and can cause sore throat or
asthma.
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Market Dynamics
North America accounted for 30% of the global household cleaners market followed by Europe in 
2016. These products have been already adopted for very long time in these developed markets as a 
result of existing awareness and importance of cleaners. Similarly, high standard of sustainable 
living lifestyle also appertains to maturity of these markets. However, increasing regulation on use 
of chemical cleaners has led to minimal growth in both of the regions.
Global Household Cleaners Market Taxonomy:
By Product Type:
• All-Purpose Cleaning
• Abrasive Cleaners
• Powders
• Liquids
• Scouring Pads
• Non-Abrasive Cleaners
• Powders
• Liquids
• Sprays
Global players in the household cleaners market include Godrej Consumer Products, S.C. Johnson 
& Son Inc., Henkel AG & Company KGaA, The Clorox Company Reckitt Benckiser Group plc, 
Kao Corporation, Bombril S.A, Colgate-Palmolive, McBride Church & Dwight Co. Inc. Unilever, 
Procter & Gamble, and Seventh Generation.
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