Lingerie Market
                     Lingerie Market Key Players, Industry Share, Competitive Landscape Forecast To 2027
Market Overview
Lingerie is the inner clothing worn by women comprising one of the most basic needs and 
providing comfort as well as fashion. The common materials used to manufacture lingerie include 
cotton, silk, lace, polyester, and nylon among others. Women are increasingly being inclined toward
wearing lingerie with precise look and measurements. Therefore, companies are focusing on 
launching comfortable and aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-
adaptive bra to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides 
enhanced support and comfort.
The growth of this market is attributed to the growing e-commerce sector, which includes shopping 
websites. This in turn, is influencing major players to focus on enhancing their business via online 
stores and sites. For instance, in 2017, Phillips-Van Heusen Corporation, entered into an agreement 
to acquire True&Co., an online lingerie retailer. The online retailer uses a fit quiz to recommend 
bras and other intimates that will best fit the responding consumer.
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Market Dynamics
Growing preference of women towards products such as shapewear and bras, to help maintain a 
positive look and enhance the aesthetic appeal of the body, is expected to boost growth of the 
lingerie market. Moreover, increasing number of women participating in fitness-related activities 
such as marathon, gym, and other sports, is further expected to increase the demand for products 
such as sports bras, thereby fueling overall growth of the lingerie market.
Lingerie Market Taxonomy:
On the basis of product type, lingerie market is segmented into:
•Bras
•Knickers & Panties
•Lounge Wear
•Shape Wear
•Others
On the basis of distribution channel, lingerie market is segmented into:
•Online Stores
•Hypermarket
•Supermarket
•Specialty Stores
•Others
Major players operating in the global lingerie market include LVMH Moët Hennessy Louis Vuitton 
SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen 
Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and 
Spencer Plc.
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