Natural Food Colors Market
                     Natural Food Colors Market analysis by application, types, region and business growth drivers
Market Overview
Natural food colors are the ingredients prepared from the plant sources and do not contain 
any artificial pigments. Natural food color are used to impart color and enhance the texture 
of the food by balancing the color loss due to environmental factors. It is also used to 
decorate the food such as salads, candies, desserts, cake, etc. Carotenoids, curcumin, 
anthocyanin, and carmine are some of the types of natural food colors. Moreover, they 
provide stability and are easy to use.
Natural food colors are foodstuff that is added to food and beverage to enhance consumer 
appeal. They can be classified into pigments and dyes and are available in the different 
forms includes liquid gel, paste, and powder. Some of the natural food colors also have 
antioxidants properties and other health benefits. Natural food colors are used in a variety of 
food such as meat product, dairy product, beverage, bakery &confectionary, etc.
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Market Dynamics
Increasing investment by major players in order to increase the production capacity of the 
natural food colors and to meet the rising demand is expected to accelerate market growth. 
For instance, in November 2018, Symrise AG has opened a site for high-quality natural food
ingredients in the US state of Georgia. The group invested €50 million in the facility, which
follows high technological and sustainable standards. The plant will manufacture products for 
the business units Food Ingredients, Symrise Flavor and Pet Food.
Increasing adoption of growth strategies such as partnership and agreements among key 
players in order to expand their presence is expected to foster market growth. For instance, 
in December 2019, Blue Pacific Flavors and McCormick & Company entered into partnership 
for marketing non-GMO, natural flavors with FlavorCell®, a technology of McCormick's 
Flavor Solutions business segment, to offer high-impact, encapsulated flavor delivery in 
powdered beverages, confectionery and bakery products.
The lengthy process of approval for commercialization of natural food colors due to strict 
regulatory bodies is projected to hamper the market growth of natural food colors over the 
forecast period.
Detailed Segmentation:
•Global Natural Food Colors Market, By Product Type:
•Carotenoid
•Beta-carotene
•Annatto
•Lutein
•Lycopene
•Curcumin
•Anthocyanin
•Paprika
•Spirulina
•Chlorophyll
•Others
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Key companies covered as a part of this study include GNT International B.V. , Roha 
Dyechem Pvt. Ltd., D.D. Williamson & Co., Inc., Kalsec Inc., Chr. Hansen A/S, Archer 
Daniels Midland Company, Adama Agricultural Solutions Ltd. (LycoRed), Naturex S.A., 
Sensient Technologies Corporation, Symrise AG
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