Pasta Market
                     Pasta Market Conditions and Outlook, Forecast 2020 to 2025
Market Overview
Pasta is originally considered an Italian cuisine, but has gained popularity across the globe in the 
recent past. Pasta is usually made from dough of durum wheat flour mixed with eggs, and water. 
Pasta market is expected to gain traction, owing to the use of healthy raw material substitutes for 
pasta production such as chickpea flour, among others in place of the traditional durum wheat flour. 
The healthier raw material substitute for pasta production is expected to attract health conscious 
customers.
Among distribution channel, online stores segment accounted for a significant market share during 
the forecast period, owing to the busy lifestyle of people and growing internet penetration. For 
instance, according to the Worldwide Market Report’s analysis, the global e-commerce packaging 
market was valued at US$ 21.43 billion in 2016. Moreover, increasing online grocery applications 
(apps) such as Target, Grocery iQ, Favado, Amazon Fresh, Natures Basket Limited, Big Basket, and
others are expected to boost the online store segment growth over the forecast period.
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Market Dynamics
The consumption of pasta is expected to boost during the forecast period, owing to increasing work 
population, which is expected to increase demand for processed food. For instance, according to the
World Bank data, in 2015, the global female labor force accounted for 38.96% of the total labor 
force and reached 39.07% in 2017. Moreover, the global labor force was 3.35 billion in 2015 and 
reached 3.43 billion in 2017. This trend is expected to drive growth of the global pasta market over 
the forecast period.
However, pasta being a rich source of carbohydrates, excessive intake of pasta can lead to side 
effects such as increased blood sugar levels, and high risk for obesity, diabetes, and metabolic 
syndrome, which is expected to hamper growth of the global pasta market over the forecast period.
Market Taxonomy:
On the basis of product type, the global pasta market is segmented into:
•Dried Pasta
•Chilled/Fresh Pasta
•Canned/Preserved Pasta
On the basis of distribution channel, the global pasta market is segmented into:
•B2B (Business to Business)
•B2C (Business to Consumer)
•Hypermarket & Supermarkets
•Departmental Stores & Convenience Stores
•Online Stores
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Key players operating in the global pasta market include Nestlé SA, TreeHouse Foods, Inc., Barilla,
Ebro Foods, S.A., F.lli De Cecco di Filippo S.p.A, General Mills Inc., BRF S.A., Pastas Gallo, 
Delverde Industrie Alimentari S.P.A., and Fioribruna among others.
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