Personal care products Market
                     Personal care products Market Competitive Analysis, Upcoming Demand And Growth 
Forecast 2018 To 2026
Market Overview
Personal care products are primarily used to help maintain and enhance personal hygiene and 
physical appearance of an individual. These products are thus widely used across every household, 
by people belonging to all age groups, genders, and ethnic and economic status. Hygiene, the 
imperative to human health and wellbeing, is also the precursor to several diseases such as 
tuberculosis and malaria. Increasing preference for personal care products over the recent past is a 
result of increasing consumer awareness about various hygiene-related diseases as well as the 
benefits of such products to reduce risk of the spread of these diseases. This in turn, is boosting 
growth of the personal care products market. Furthermore, rising health consciousness among the 
populace over the recent past, is increasing inclination towards natural and organic personal care 
products, owing to increasing awareness about the negative health impacts of synthetic personal 
care products.
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Market Dynamics
Increasing number of consumers are seeking to simplify daily beauty schedules, owing to their busy
lifestyle. This has resulted in an increasing demand for multifunctional personal care products, 
meaning one product suffices several cleansing needs. These products offer various features such as
cleansing, anti-aging, antioxidant properties, miniaturization, and UV protection. This in turn, 
reduces the time spent on cleaning as well as cost incurred by purchasing various products. For 
instance, Sana Pore Putty Keana Pate Shokunin, a Japan-based personal care products brand 
launched BB Cream Pore Tight Life SPF 50+ that offers multifunctional features.
Personal Care Products Market Taxonomy
On the basis of product type, the global personal care products market is segmented into:
•Hair Care Products
•Shampoo
•Conditioner
•Hair Gel
•Hair Color
•Hair Oil
•Skin Care Products
•Face Cream
•Anti-Aging Cream
•Skin Brightening Cream
•Sun Protection Cream
•Body Lotions
•Premium Products
•Mass Products
Some of the major companies operating in the global personal care products market are Estee 
Lauder, Yves Rocher, The Body Shop, The Hain Celestial Group, L’Oreal S.A., Colgate-Palmolive 
Company, Johnson & Johnson, Unilever PLC, Avon Products Inc., Procter & Gamble, and Kao 
Corporation.
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