Teeth Whitening Products
                     Teeth Whitening Products Market size predicts favorable growth and forecast 2020 – 2027
Market Overview
Teeth whitening is a popular cosmetic teeth care procedure and effective way for removing the teeth
surface stains. It includes vital whitening & non-vital whitening. Vital whitening procedure is 
performed on teeth that have live nerves, whereas non-vital whitening is done on tooth with no live 
nerves. Excessive consumption of coffee, carbonated beverages, sugar products increases stains in 
teeth. Teeth whitening products such as whitening toothpaste, whitening gel & strips, whitening 
light devices, and whitening pen are proven to be effective way to remove such stains.
Increasing consumer awareness about self-grooming & oral hygiene are major factors that are 
expected to drive growth of the global teeth whitening products market. For instance, according to a
report published by Cosmetics Europe in 2017, oral care products were considered as high priority 
personal care products in Europe, with 94% of the people considering oral care products to be 
important in daily lives.
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Market Dynamics
Growing demand for herbal oral products is creating potential growth opportunities for herbal teeth 
whitening products. Oral products contains chemical ingredients such as alcohol, essential oils, 
chlorhexidine, and others. Moreover, long term usage of such products results in alteration of taste 
sense, dryness or irritation of oral tissues. Therefore, demand for herbal teeth whitening product is 
expected to increase over the forecast period.
MARKET TAXONOMY
On the basis of product type, the global teeth whitening products market is segmented into:
•Whitening Toothpaste
•Whitening Gel & Strips
•Whitening Light Devices
•Whitening Pen
•Others (Whitening Trays, Whitening Rinses, and Others)
On basis of end user, the global teeth whitening products market is segmented into:
•Men
•Women
•Kids
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Key players operating in the global teeth whitening products market include The Procter & Gamble 
Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline 
PLC, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Lion Corporation, Ultradent Products 
Inc., Brodie & Stone, KöR Whitening, GLO Science, Beyond International Inc., and Koninklijke 
Philips N.V. among others
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