Whiskey Market
                     Whiskey Market Future Growth Strategies By Experts & Top Players 2027
Market Overview
Whiskey is a distilled spirit, which is made from fermented malted grains such as rye, maize or 
barley by the distilleries. It is a strong, pale brown alcoholic drink originated from Ireland and 
Scotland.   Based on product type, the global whiskey market is being segmented into American 
whiskey, Scotch whiskey, Canadian whiskey, Irish whiskey, and others. The Scotch whiskey 
segment is expected to hold a dominant position in the market over the forecast period. The major 
factors contributing towards the segment growth include customized services offered by the market 
vendors, increasing popularity of Scotch whiskey-based tourism, and increasing number of Scotch 
whiskey distilleries across the globe. For instance, according to the Scotch Whiskey Association, in 
2018, the European Union was one of the largest market for scotch whiskey, which accounted for 
around 36% of total exports in terms of volume.
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Market Dynamics
The growth of the global whiskey market is majorly driven by the introduction of favorable trade 
policies by government of various countries coupled with reduction of import duties on spirits. For 
instance, in July 2018, a deal was signed between the European Union and Japan for removing 
tariffs on traded goods such as Japanese whiskey and scotch.  Moreover, increasing distilleries 
across the globe, is expected further to drive growth of the market over the forecast period. For 
instance, Her Majesty's Revenue and Customs stated, in 2018, a total of 54 new distilleries were 
opened in the U.K. However, the global whiskey market growth is expected to be hampered, owing 
to fluctuations in the average demand for the aged premium whiskeys.
Market Taxonomy:
On the basis of product type, the global whiskey market is segmented into:
•American Whiskey
•Scotch Whiskey
•Canadian Whiskey
•Irish Whiskey
•Others
On the basis of quality, the global whiskey market is segmented into:
•Premium
•High-end Premium
•Super Premium
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Key players operating in the global whiskey market include Diageo plc, Pernod Ricard, William 
Grant and Sons Ltd., Crown Royal, Beam Suntory, Inc., Allied Blenders & Distillers (ABD) Pvt. 
Ltd., Brown–Forman Corporation, and Suntory Beverage & Food Limited.
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