Digital advertising and outdoor advertising are two popular forms of advertising that businesses use to reach their target audience. Digital advertising allows businesses to target specific demographics and track the success of their campaigns in real-time, but it can be more expensive than outdoor advertising. On the other hand, outdoor advertising has the advantage of reaching a large audience and making a lasting impression, but it may not be as targeted or measurable as digital advertising. The best option for a business will depend on their individual needs and goals.