Uploaded on Aug 31, 2021
Here's a complete guide on how to post on Facebook profiles, pages, and groups; how to schedule Facebook posts and tips to improve engagement
How To Post on Facebook - A Complete Guide To Improve Engagement
How To Post on Facebook: A Complete Guide to improve
Engagement
Facebook is the biggest social media platform used by people all around the world. It holds
the largest user base of around 2.89 billion monthly active users. Thus, if you are not a part
of it yet, it’s now a good time to create an account. Doesn’t matter whether you want to
connect with your close ones or promote your business through social media marketing, it is
necessary to know how to make the most out of the platform.
So let’s see how to post on Facebook from desktop and mobile, and also show how you can
schedule facebook posts ahead of time using a social media scheduling tool.
How to post on Facebook from desktop
1. Go to www.facebook.com. This will open your Facebook News Feed if you're already
logged in. If not, enter your email address and password to log in to your account.
2. Now, in the center of the screen, you will see a box saying ‘What’s on your mind?’.
3. Click on it and a pop-up will appear. Here, you can add all the details of your post.
You can write the caption, use emojis, add photos or video, add a check-in location,
tag people, or host a QnA session.
4. Add all the details you want and click on ‘Post’ to make it live.
How to post on Facebook from mobile
To post on Facebook from your phone, follow the below steps:
1. Log in to your account from the Facebook app.
2. On the top of the screen, you’ll see a box saying ‘What’s on your mind?’. Click
on it and you’ll see all the options that you can use.
3. Write the caption and upload photos/videos. You can also upload reels from
your phone. Additionally, there are options to start a live video, host a QnA,
create layouts, and upload a check-in.
4. After adding your choice of details, click on ‘Post’
How to schedule posts on Facebook
Using a social media scheduling tool to schedule Facebook posts is a great way to post on
multiple accounts at the same time. If you are someone who manages multiple accounts,
pages, or groups, scheduling beforehand can be very helpful as it can help sort out days and
weeks of content at once. RecurPost is the only social media scheduler that lets you bulk
schedule posts on profiles, pages, and groups together.
Here’s how to use it:
5. Create an account on RecurPost and begin your 14-day free trial.
6. After signing up, you will be taken to the dashboard where you will see a button
saying ‘Add social accounts’.
Click on it and a pop-up will appear. Under the Facebook section, there will be three
options: Profile, Page, and Group.
You can add all of your accounts one by one. If you are not already logged in from
your browser, you will be taken to the login screen and then asked to give certain
permissions to RecurPost in order to be able to post on your behalf. RecurPost
doesn’t store or use any of your credentials.
3. After your accounts are connected, you can start creating one-off posts and adding
content in libraries. To create a one-off post, click on the ‘Share a post’ button on the
dashboard.
In the pop-up window, add all the details of the post - caption, photos, video,
hashtags, emojis, or links. Then select the FB accounts and schedule the post for your
desired timings.
Here, you will get an option of ‘Auto-schedule for best time’ which will help post the
right content at the right time. On selecting it, RecurPost will study the engagement
level received in your previous posts and will find out your unique best time to post
on Facebook. After adding all the details, click on the ‘Schedule’ button.
4. To add content in libraries, simply go to the Libraries section. Three libraries will be
created by default - you can create as many as you want to. Select the library in
which you want to add content. You can add a single update, add images/text/link
posts in bulk, add content through a CSV/excel file, import content from a social
account, or set up an RSS feed.
After adding content, you have to set a recurring schedule so that the content in the
library can go out on your social accounts. Go to the library and navigate to the ‘Your
schedule’ tab. Then click on ‘Add recurring schedule’. Select the frequency at which
you want the updates to be uploaded. Choose an option between weekly or monthly
cycles, set the time, and click on the ‘Add Schedule’ button.
How to post on Facebook to increase engagement
● Curate content that relates to your audience. People on Facebook are generally
interested in informative, inspirational, or entertaining content. If you provide them
with such posts, they are bound to engage with it.
● Dig into analytics and learn about your audience. Facebook’s analytics lets you learn
about your audience demographics, age group, gender, location, and interests. Then
create content by keeping that data in mind.
● Find out the time when your audience is the most active. Either you can conduct A/B
tests and find out your best time, or you can use a social media scheduler like
RecurPost that provides the option of scheduling posts for the best time.
● Post behind-the-scenes content to give a personal touch to your content.
● Create content on trending topics. It increases the chances of appearing in people’s
feeds which ultimately boosts engagement rates.
● Engage with your followers regularly. Reply to each and every comment and DM that
you receive.
Conclusion
Now that you know how to post on Facebook and what kind of content to create, start
making a content calendar to build your presence on the platform. Take the 14-day trial of
RecurPost to experience scheduling facebook posts ahead of time and fill up your feed with
awesome content!
Read More : https://recurpost.com/blog/how-to-post-on-facebook/
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