In direct selling business, generating high-quality leads is crucial. There are ten important lead generation ideas used by direct sales business: engage audiences on social media, grow email lists through offers, and build visually attractive landing pages. Use predictive lead scoring to sort serious prospects. Employ chatbots for conversational engagement, and show your offerings via product catalogs. Offer coupons to incentivize referrals, and create lead-capture forms that convert. Personalized podcasts based on user interest can boost trust. Lastly, run onsite retargeting campaigns to recapture visitors who didn’t commit first time.