There are multiple challenges a network marketing business faces when trying to establish a position in the competitive market. They are MLM enterprise management challenges, and they can be internal and external challenges. Internal challenges include compensation plan management, team collaboration, payout management, decision making, distributor management customer relationship management, reducing attrition rates establishing organizational transparency, security and external challenges include achieving compliance with laws, rules, and regulations, understanding the market, beating the competition, overcoming natural and man-made disasters.
Navigating MLM Management: Key Challenges and Solutions
Addressing the Top Challenges in
MLM Business Operations
E p i x e l M L M S o f t w a r e
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Introduction
• N e t w o r k m a r ke t i n g i s a s u c c e s s f u l b u s i n e s s m o d e l . T h e s u c c e s s i s
a c h i e v e d a f t e r s u r p a s s i n g s o m a n y c h a l l e n g e s .
• T h e c h a l l e n g e s a re c l a s s i fi e d a s i n t e rn a l c h a l l e n g e s a n d ex t e rn a l
c h a l l e n g e s .
• T h e s e M L M e n t e r p r i s e m a n a g e m e n t c h a l l e n g e s s h o u l d b e a w a re
a n d s h o u l d b e re s o l v e d w e l l .
Internal External
• Compensation plan management • Achieving compliance with laws, rules,
and regulations
• Team collaboration • Understanding the market
• Payout management • Beating the competition
• Decision making • Overcoming natural and man-made
disasters
• Distributor management
• Customer relationship management
• Reducing attrition rates
• Security
• Establishing organizational
transparency
• Compensation plan is the important part
of a direct selling business.
• A single compensation plan cannot be
#1: Compensation used in all direct sales companies. Changes should be made.
plan management Solution:
An MLM consultant can help and analyze
the compensation plan you choose and
evaluate their performance constanly.
• Collaboration is important in network
marketing since it is a diverse industry
with different kinds of people.
• It would be difficult for companies to
#2: Team bring them all under one roof and engage them.
collaboration Solution:
Try to boost engagement among
distributors by giving them rewards,
incentives etc. Also build brand
communities.
• Providing accurate and timely payouts is
an important process in direct selling
business.
• As the network grows, it would be
#3: Payout difficult for companies to give accurate payouts.
management Solution:
Make use of MLM calculators for MLM plan
monitoring and use advanced commission
software to automatically track commission
payouts.
• There are numerous decisions to be
taken ina network marketing business.
• There will multiple advisors and you will
#4: Decision be confused in which decision suits best.
making Solution:
Use an MLM software with predictive
analytics feature which helps to deliver
actionable insights that will help you in
proactive decision-making.
• Distributors are the important part of
the business and along with training
them, it is essential to personally
#5: Distributor develop them. These tasks combined are hectic.
management Solution:
Design smoother onboarding process and
use distributor engagement activities to
keep them engaged.
• There should be a balance
between network marketing lead
generation and building a steady
#6: Customer Customer LifeTime Value (CLTV).
relationship Sometimes it is tough to maintain.
management Solution:
Constantly run surveys and polls for the
customers so that you can understand
them. Also be therir support 24/7.
• Customers and distributor relationship
should be maintained well. Sometimes it
#7: Reducing will be difficult for the companies.
Solution:
attrition rates Try to build your brand trust and loyalty,
reward your customers and distributors on
time.
• Transparency is important between the
customers and the distributors. A
transparent brand can attract more
#8: Establishing customers and a transparent payout system can increase distributor
organizational retention.
transparency Solution:Only one important point: Keep up the
transparency. Involve distributors in
decision making and be transparent with
your brand credibility.
• For a business, security threat is most
dangerous. Companies should protect all
kind of data.
Solution:
#9: Security Use PCI DSS compliance and two-factor
authentication for securing your payments
and create a reliable and strong backup
solution for your business data.
• Keeping up with the compliance is a
difficult task for direct selling
#10: Achieving business. Each country has its own rules and regulations.
compliance with Solution:
laws, rules, and Distributors should be well aware about the
regulations rules and regulations. Businesses should build a compliance team to monitor the
change in policies across various business
sectors.
• Each market will be different in many
terms. Before entering into the market it
is important to know there well.
#11: Understanding Solution:
the market Do a thorough research about the market
you are planning to expand. Research
about the customer and market trends and
preferences every now and then.
• Companies should be well aware about
their competative market and all.
Solution:
#12: Beating the A good technical partner can give you the
competition competitive edge to stay ahead in the
marketplace.
Run a comprehensive competitive analysis
• These kind of challenge will be
#13: Overcoming unexpected.
natural and man- Solution:
made disasters Keep ready with a concreate business plan
and also safeguard your all kinds of data.
Read more:
www.epixelmlmsoftware.com/blog/ml
m-enterprise-management-
challenges
Thank you
E P I X E L M L M S O F T WA R E
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