Top Ten DTC Trends Impacting Direct Selling in 2025 
                     Exploring The Leading DTC 
Trends Impacting Direct 
Selling By 2025
Epixel MLM Software
www.epixelmlmsoftware
.com
 
What is DTC And How it Works?
• Direct to consumer method is a modern retail method where the 
businesses sell products directly to the customers.
• With technology advancements, DTC helps the direct sales 
companies to stay ahead of this competition curve. 
• In direct selling business, DTC helps the companies to build a robust 
connection with the customers.
2025 trends in 
DTC
#1-Live shopping experience
• Businesses who does live shopping streams will get more customer 
engagement. 
• Their live shopping streams includes personalized recommendations, 
interactions with distributors in real-time, asking questions, 
community building, and post-purchase engagement.
• A study done in US in 2022 by Forbes states that live shopping has 
generated about $20 billion in revenue, representing 2% of the 
ecommerce market and 0.3% of the total retail market.
#2-Social commerce
• Social media platforms plays a vital role in shaping direct sales 
business future.
• The direct selling companies can use various social media platform 
to connect, build trust, and acquire customers by knowing their 
preferences.
• According to a report by Markets and Data D2C Market Report, social 
media usage reached about 4.9 billion and t is expected to reach 
5.85 billion by 2027.
#3-Influencer partnerships
• Traditional ads no longer stay relevant in this modern technological 
world. There are so called influencers who can enhance a brands 
market.
• In the direct selling industry, the distributors are the micro-
influencers who market their products with the customers who they 
build trust. Customers believe in the authenticity and sincerity of 
these micro-influencers.
• The distributors can take up the role of a trusted guide, and the 
mainstream influencers can generate an excitement among the 
customers about the products they market. 
#4-Content marketing
• Content is the king for every business. It is essential for the 
companies to invest well in the content marketing.
• The content the organization creates to market their product must 
imply the customer pain points and their preferences. 
• Also, the companies should make sure that the content they create 
can empower the customer with knowledge and insights. 
#5-Digital storefronts
• Shopping experience of the customers increases at an online 
storefront. So, what is a storefront?
• Storefront is the digital face of DTC. They are like online shops with 
interfaces or webpages where businesses showcase and sell their 
products or services to customers on the internet. 
• Before creating a storefront in the direct sales business, the 
companies should make sure that there is User-friendly navigation 
,personalization, flexibility in payment methods etc. 
#6-Personalized experience
• Personalization, just as the name implies the customers should feel 
that the companies are aware about their needs and are providing 
immense satisfaction. 
• 66% of customers expect companies to understand their needs and 
expectations (Hubspot study).
• In DTC, for achieving personalization immensely they are following 
the 4Ds-Data, Decisioning, Design, and Distribution (McKinsey's 
paradigm).
#7-Diverse product categories
• Diversifying product categories in direct sales business can attract a 
wider audience.
• According to reports from DTCetc, some of the DTC businesses 
having the most rapid growth are those that sell dietary 
supplements, clothing, cosmetics, gardening products, and pet 
supplies.
#8-Supply chain and inventory 
management
• As there are diverse product categories, the need for effective 
product management  also increases. 
• Having an effective inventory management can increase customer 
satisfaction, cost-effectiveness etc. 
• Direct sales companies should always maintaing the stocks in 
equilibrium.  Overstocking or understocking of products can affect 
business financially.
#9-Subscription model
• For encouraging repeating customers and enhance customer 
success, subscription model in DTC is a best way. 
• With this, it helps customers a hassle-free experience, Introduce 
customers to new items, Consistent stream of revenue, Boost 
business market share, Higher Customer LifeTime Value (CLTV), 
Strengthen business-customer bonds etc. 
#10-Sustainability
• Being a sustainable business is important for today's market.
• A substantial 82% of shoppers expect brands to embrace sustainable 
and socially conscious practices (2023 Talkwalker report)
KNOW MORE:
www.epixelmlmsoftware.com/blog/dtc-trends-
direct-selling
THANK YOU