A direct sales business success is enhanced by the use of network marketing automation tools. The tools are Business process automation, Marketing automation, Sales automation, Bonus and commission automation, Business Intelligence (BI) tools, Distributor engagement automation, Distributor retention automation, Distributor hierarchy management or genealogy management, Social media automation, Notification automation. By leveraging these tools direct selling companies can generate leads, nurture relationships, optimize commissions, analyse data, motivate distributors and automate communications.