6 Digital Marketing Campaign Trends in 2020
                     6 Digital 
Marketing 
Campaign Trends
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“ If you are like many other business owners, who knows that increasing revenue is the #1 most 
important thing you can improve. But in order to 
achieve more sales, you must know which marketing 
tricks work and which ones are a waste of time and 
money.
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Digital Marketing 
Campaign
1. Search Engine Optimization 
2. Social Media
3. Video Marketing
4. Email Marketing
5. PPC Advertising
6. Content Marketing
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Top Digital Marketing 
Trends
▰ Digital advertising spending worldwide is projected to reach $375 billion by 
2021.
▰ Infographics are liked and shared on social media 3 times more than any other 
type of content.
▰ Location specific digital ad campaigns are 20x more effective than traditional 
banner ads that are not location based.
▰ 80% of consumers will remember a video ad they viewed in the past 30 days.
▰ 88% of consumers trust online reviews as much as they trust personal 
recommendations. https://saletify.com/
1. 
Search Engine 
Optimization 
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• Keyword Rankings
▰ Google is responsible for 94% of total organic traffic.
▰ 75% of people never scroll past the first page of search engines.
▰ 70-80% of people ignore paid search results, clicking only on organic search 
reasult.
▰ 57% of B2B marketers stated keyword rankings generate more leads than 
any other marketing initiative.
▰ Leads from Search Engine have a 14.6% Conversion rate.
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• Organic Search
▰ 50% of search queries are four keywords or longer.
▰ Over 40% of business revenue is captured by organic traffic.
▰ The top 5 search results for a keyword on google get 70% of the clicks.
▰ The average Google first page result contains 1890 words. 
▰ Search engines drive 300% more traffic to sites than social media.
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• Local SEO
▰ 72% of consumers who did a local search visited a store within five miles.
▰ 50% of mobile users doing a local search visited a store within one day.
▰ 28% of searches for something nearby result in a purchase.
▰ Nearly 33% of all mobile searches are location based queries.
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• Loading Time
▰ Web users exposed to slow loading times, will conduct less searches on 
average. 
▰ The average load speed for the top ranking sites of 1.9 seconds.
▰ 53% of users will leave a page if it takes more than 3 seconds.
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2. 
Social Media 
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• Facebook
▰ Blog posts longer than 1500 Words receive 22.6% more facebook likes.
▰ Images account for 75-90% of facebook advertising effectiveness.
▰ The best time to post on facebook is on weekdays between 1pm - 3pm.
▰ 74% of people say they use facebook for professional purposes.
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• Twitter
▰ Blog posts longer than 1500 words receive 68.1% more tweets.
▰ 88% of businesses with more than 100 employees use twitter for marketing 
purposes.
▰ Tweet with videos get 6 times as many retweets as tweets with photos.
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• Instagram
▰ 60% of users discover products on Instagram.
▰ The best time to post on Instagram is on weekdays at 5PM or 2AM.
▰ 75% of users take action like visiting a company's website after a brand's post.
▰ Instagram stories posted a 220% increase in year over year ad spending. 
▰ Instagram's user count is growing close to 5% per quarter.
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• Linkedin
▰ 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on 
Facebook.
▰ Linkedin is the #1 channel B2B marketers use to distribute content 
at 94% of times.
▰ 90% of B2B marketers reduced cost per lead with Linkedin lead 
forms.
▰ Linkedin generates 3X more conversions than Twitterh &ttp Fs:a//csaelebtoifyo.cko.m/
• Pinterest
▰ 83% of weekly Pinners have made a purchase based on content they saw 
from brands on Pinterest.
▰ Over 5% of all referral traffic to websites comes from Pinterest.
▰ 71% of Pinterest users are actually Females.
▰ 40% of New Signups are Men; 60% New Signups are Women.
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3. 
Video Marketing 
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• Product Video
▰ 1,200% more shares are generated by social videos than text and images 
combined.
▰ Product video can increase purchases by 144%.
▰ 50% of online users search for product videos before they make a purchase.
▰ 4 in 5 consumers believe that demo videos are helpful.
▰ Over 500 million hours of video are watched on YouTube every day.
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• Social Video
▰ 41% of marketers plan to add facebook video to their content strategy in the 
next year.
▰ 45% of people watch more than an hour of facebook or YouTube videos a 
week.
▰ 64% of consumers say watching a marketing video on Facebook has 
influenced the purchase decision of theirs.
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• Youtube Video
▰ 2/3 of users watch YouTube on a second screen while watching TV at home.
▰ YouTube has over a billion users, almost one-third of all people on the internet.
▰ 65% of senior executives navigate to a site after viewing a related YouTube video.
▰ 32% of consumers engage with branded video on YouTube.
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• Video Consumption
▰ 55% of people consume video content throughly.
▰ 43% of people want to see more video content from marketers.
▰ Having a video thumbnail in the search results can double your search traffic.
▰ Videos drives a 157% increase in organic traffic from SERPs.
▰ Video will represent 82% of all internet traffic in 2021.
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4. 
Email Marketing 
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• Mobile Email 
Marketing
▰ 73% of companies surveyed prioritize mobile device optimization of emails.
▰ Mobile is responsible for at least 50% of all email open rates.
▰ Mobile users check their email 3 times more than non-mobile users.
▰ 80% of email users are expected to access their email accounts via a mobile 
device.
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• Email Usage
▰ 42% of marketers do not send targeted email messages.
▰ About 49% of businesses use some form of email automation.
▰ 78% of consumers have unsubscribed from emails because brand was sending too 
many emails.
▰ 86% of professionals prefer email when communicating for business purposes.
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5.
PPC Advertising  
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• Mobile Advertising
▰ 70% of people dislike mobile ads.
▰ Mobile ad blocking has increased 90% year over year.
▰ 60% of consumers click on mobile ads at least weekly.
▰ 2/3 of consumers can recall a specific brand they have seen advertised on mobile 
in the last week.
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• POP-UP Advertising
▰ 30% of marketers think outbound marketing tactics are overrated
▰ 72% of consumers would have a lower opinion of a brand if they used pop-up ads.
▰ 4 out of 5 of people have left a website because of a pop-up.
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6.
Content Marketing 
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• Blogging
▰ One in ten blog posts are compounding meaning organic search increases their 
traffic over time.
▰ Compounding blog posts generate 38% of overall traffic.
▰ Titles with 6-13 words attract the highest and most consistent amount of traffic.
▰ Companies that blog receive 97% more links to their website.
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• Content Stratey
▰ 42% of companies have hired a designated content strategist executive.
▰ Content marketing gets 3 time more leads than paid search advertising.
▰ 47% of buyers viewed 3-5 pieces of content before engaging with a sales 
rep.
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Saletify is a pioneer digital marketing company in Pune. We help in building your 
SEO,SMM, SEM,PPC campaigns, Email marketing, Content marketing  and 
website design & development. We also help you to take your business on the top 
level with effective digital marketing services by generating valuable leads for 
your business.
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Contact Us
Address: 
305, Kumar Primus, Hadapsar,  Pune – 411013, India
Phone:  +91-8530666677
E-mail: [email protected]
Skype:  saletify
Website : https://saletify.com/
Any questions?
Thanks! You can find me at:▰ [email protected]
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