Important  Steps to Consider in Inbound Marketing
                     Important  Steps to 
Consider in 
Inbound 
Marketing
What is Inbound Marketing?
Inbound marketing is a technique for drawing customers to products 
and services via content marketing, social media marketing, 
search engine optimization and branding.
▪ Inbound marketing generates 54% more leads than outbound 
marketing.
▪ 84% of small businesses focus perdominantly on inbound marketing.
https://saletify.com/
4 Stages of  
INBOUND MARKETING
1. Attract visitors to your website through the 
creation of valuable content.
2. Convert website visitors into leads.
3. Build relationship and close leads into 
customers. 
4. Measure your results.
https://saletify.com/
1“.Attract visitors to your website 
through the creation of 
valuable content.
Strengthen your digital presence by developing content 
that will help potential customers find your brand. 
BLOGGING
• Companies who do blogging receive 97% more 
leads to their websites.
• 77% of internet users read blogs.
• Marketers who prioritize blogging are 13X 
more likely to see positive ROI.
https://saletify.com/
SOCIAL MEDIA
Developing a social media following provides 
you a targeted audience and a chance to promote 
your content and develope new leads.
Be where your audience is -
• 72% of internet users are now active on social 
media.
• Social Media has a 100% higher lead to close 
rate than outbound marketing.
https://saletify.com/
SEO
Identifying and using targeted keywords 
throughout your website and digital content 
attracts quality visitors to your website. 
• SEO (Search Engine Optimization) leads 
have a 14.6% close rate while outbound 
leads have a 1.7% close rate.
• 81% of shoppers research online before 
buying. 
https://saletify.com/
PPC
Complementing the “organic” channels above with 
an efficient pay-per-click (PPC) campaign gets you 
front of more visitors.
• 46% of clicks go to the top 3 paid ads on the 
SERP.
• 65% of customers click on Google ads that show 
buying intent.
• Businesses generate $3 in revenue for every 
$1.60 spent on Google Adwords.
https://saletify.com/
“2.Convert Website Visitors 
into Leads
Converting visitors into a lead requires collecting their 
contact information. 
Compelling Offers
• Offer Potential Customers something valuable 
in exchange for their information, such as an 
in-depth piece of content like e-book or 
whitepaper, or a free consultation.
• It's worth taking the time to develope 
premium content pieces, as content marketing 
generates 3X as many leads as traditional 
outbount marketing but costs 62% less.
https://saletify.com/
Landing Pages with 
Contact Form
• Landing pages are standalone webpages that 
are designed to promote your offer and 
capture visitor contact information via a lead 
generation form.
• Limit navigational elements on your landing 
pages. You want visitors to stay and give you 
their contact info.
https://saletify.com/
Call-To-Action (CTAs) 
• Placing call-to-action throughout your website 
blogs and other content invites lead 
generation.
• To Maximize the effectiveness of your CTAs 
lead to 42% more conversions.
https://saletify.com/
3“.Convert Leads into Customers
Once you have converted visitors into leads, effective 
inbound marketing can help you strengthen your 
relationships and close them into customers.
Email Marketing
• Send timely promotional emails to your leads 
designed to capture their attention and 
convert them.
• $44.30 is the average return on email 
marketing spend for every $1 spent.
https://saletify.com/
Marketing Automation
• Marketing automation software can help you 
automate your processes, including email lead 
nurturing. By setting up the delivery of a 
sequence of emails at specified time intervals 
that include valuable information and content, 
you can convince and convert more prospects 
than ever.
• Nurtured leads make 47% larger purchases 
than non-nurtured leads. 
https://saletify.com/
“4.
Measure and Assess 
Results
• Ensure your inbound marketing strategies are 
consistently helping your meet your goals by 
setting processes in place so you can measure 
and analyze your results.
• Analyze your data to determine where your 
visitors are coming from, how many are 
turning into leads, and what channels and 
strategies are driving ROI.
https://saletify.com/
Contact Us
ADDRESS
     305, Kumar Primus, Hadapasar, 
Pune – 411013, India.
                                            
Contact No.
+91-8530666677
Website:
https://saletify.com/
THANKS!
Any questions?
You can find me at:
[email protected]