Digital marketing
                             DIGITAL MARKETING 
The practice of promoting goods and services through digital channels to communicate with customers in a timely, 
relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and 
practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing 
encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-
internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner 
advertising, social media, etc. 2] The practice of marketing that makes use of digital interactive media, computer 
communication technology, and the Internet to achieve marketing objectives is referred to as "digital marketing." 
Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and 
customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity 
that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on 
clear database objects. to accomplish exact promoting, quantifiable advertising impacts, and digitization. Since 2003, 
digital marketing has often been seen as capable of reaching the vast majority of A form of marketing in most 
traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of 
marketing in a specialized field. In the digital economy, when traditional businesses realize digitalization, they must 
pay close attention to digital marketing as an important aspect, modify outdated marketing models and strategies, 
and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital 
businesses, along with digital management and manufacturing. In general, businesses can only make normal profits 
in a market with full competition. In addition to being a technological revolution, digital marketing is also a deeper 
concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-
way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer 
participation marketing are all components of it. [ 3] The marketing mix now carries new meanings thanks to digital 
marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, 
corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is 
the primary marketing strategy and development trend for businesses. Broadcast development history editor the 
digital marketing era of 1.0: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet 
at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as 
Web 1.0. From a technical standpoint, Web 1.0 web pages are "read-only," meaning that users can only browse or 
search for information on them. However, in the era of digital marketing 1.0, Internet content creation is dominated 
by websites, users do not have the right to interact, advertisements are characterized by single-item communication, 
and users passively accept marketing information on websites, primarily through display banner ads, pop-up ads, 
search engine ads, and other types of advertisements. Selling products is the main goal of marketing [8]. 
The digital marketing era of 2.0: With the sudden emergence of social media and video sites in the digital 
marketing 2.0 era, businesses have established comprehensive marketing strategies, realized real-time 
monitoring, and realized regular data analysis. Advertisers shift more of their advertising budgets from 
offline media to online media because it is an important channel [8]. The digital marketing era of 3.0: It 
becomes possible to collect and analyze data regarding user searches, browsing, clicks, purchases, and 
sharing during the marketing 3.0 era, which is characterized by the application of big data technology. 
"User Portraits," created on the basis of these data, assist businesses in precisely comprehending the 
requirements and preferences of users. As a result, marketing efforts become more concentrated and 
productive, allowing the brand to be displayed fully and effectively [8].4.0 in digital marketing: The 
prevalence of mobile Internet and the rapid development of digital technology encourage the continuous 
updating of business models. Ali, Baidu, Tencent, and Xiaomi are examples of large Internet companies 
developing their own ecosystems. etc. Additionally, marketing has shifted from concentrating solely on 
product production to concentrating on sales connections and then collaboration within the business 
ecosystem. Product personalized customization, targeted advertising, and online and offline channels 
have been realized through data sharing and strategy diversion among ecosystem businesses. the precise 
locking of consumer demand in addition to the fusion of consumer demand [8]. 
Broadcast advertise Marketing Strategy Editor The traditional advertising school was largely influenced by 
the interactive advertising school. With the rise of Internet advertising, the interactive advertising industry 
has separated from the advertising company field and has gradually become the advertising center of 
major websites. This is because domestic and international advertising giants occupy the customers of 
international advertising. significant component of the source. They have never been afraid of not having 
customers, like Ogilvy, Publicis, Dents, and other advertising giants. As a result, they have become the 
primary security targets of major Internet companies. Companies that specialize in Internet advertising 
agencies, on the other hand, have a greater advantage over the competition because of the unique nature 
of Internet advertising. In this regard, Allies is the most competitive company. allies is a major player in 
domestic Internet advertising due to its own detection and statistics software., Additionally, alleys 
became the first digital marketing agency in the United States to attempt to go public when it was acquired 
by Focus Media. Public relations the primary focus of the public relations school is on strategy. In this 
regard, local public relations firms have a distinct advantage. They are familiar with the state of the 
domestic Internet at the moment. Digital marketing revenue has emerged as an important source of 
income for local public relations firms, despite the difficulty of winning client advertising. Network The 
domestic media industry is now dominated by the Jiangsu school of digital marketing. Before long, the 
first group of network writers Grassroots is an important aspect of digital marketing, but.