Home Fragrances Market - Strengths, Weaknesses, its External Opportunities and Threats Analysis By 2026
                     Home Fragrances Market - Strengths, Weaknesses, its 
External Opportunities and Threats Analysis By 2026
Home Fragrances Market By Product Type (Diffuser, Potpourri, Spray, Candle, Electric 
Air Freshener, Burner, Aroma Oil, Lamp), Form (Liquid, Dry, Solid) Fragrances (Lemon, 
Lavender, Jasmine, Rose, Sandalwood , Vanilla, Others), End-User (Home Care, 
Healthcare, Hospitality, Museums, Commercial, Others), Distribution Channel (Direct 
Sales, E-Commerce, Retail Stores, Others), Geography (North America, Europe, Asia-
Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2026
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Report Description
Global home fragrances market is expected to grow at substantial CAGR 5.1% in the 
forecast period 2019-2026. This rise in market value can be attributed to the consumer 
preference for pleasant aroma in their surroundings. Nowadays the increasing demand 
of customized home fragrance candles will enhance the growth of this market
Home fragrances are used to mask the unpleasant odors. These fragrances are 
categorized into sprays, electric air fresheners among others. These have wide 
applications in homes, cars, hospitals and offices. These fragrances are made up of 
different types of aromas that can lighten up the mood providing a stressful surrounding. 
The home fragrances are made up of different products such as eucalyptus, jasmine, 
lavender among others.
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Major Key Players
Some of the major players operating in this market are : 
• Reckitt Benckister
• Procter & Gamble
• SEDA FRANCE,
• S. C. Johnson & Son, Inc.
• VOLUSPA
• Newell Brands
• 3M
• ScentAir
• KORONA Candles Sp. z o.o
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Market Segmentation
• By Product Type (Diffuser, Potpourri, Spray, Candle, Electric Air Freshener, 
Burner, Aroma Oil, Lamp)
• By Form (Liquid, Dry, Solid)
• By End-User (Home Care, Healthcare, Hospitality, Museums, Commercial, 
Others)
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Regional Analysis
Based on geography, the market is segmented into five geographical 
regions
      North America
       Europe
       Asia-Pacific
       South America
       Middle East 
       Africa
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