Samuel Bellettiere Shares 5 Factors of a Successful Content Strategy
                     Samuel Bellettiere Shares 5 
Factors of a Successful 
Content Strategy
Samuel Bellettiere believes a 
good content strategy will help 
you establish your objectives, 
determine priorities, and 
maximize effi ciency. 
Sam Bellettiere says Content 
marketing strategy is all about 
making and distributing 
content to increase your 
audience.
1. Goals
A successful content 
marketing plan always 
begins with clearly 
stated goals. This is a 
stage many people 
skip, to their own 
detriment.
2. Research
Every tactic in your content 
strategy should be backed 
by research to justify it. And 
putting in the work here will 
save you lots of headaches 
down the road.
3. Targeted Topics
Identify which topics 
are most important to 
each piece of your 
strategy and how your 
new content will help 
achieve your goal.
4. Editorial Guidelines
What does your company 
sound like? Is it 
professional? Welcoming? 
Knowledgeable? Funny? 
Figure out the voice of your 
organization.
5. Distribution 
Channels
You’ve got your 
content goals, topics and 
calendar laid out; now, it’s 
time to decide where you’ll 
use it.
Thanks You