Samuel Bellettiere Shares 5 Tips to Improve Your Search Engine Optimization Strategy
                     Samuel Bellettiere Shares 5 
Tips to Improve Your Search 
Engine Optimization Strategy
Samuel Bellettiere is also known as Sam Bellettiere. Samuel Bellettiere believes SEO 
refers to a set of marketing rules that focus on expanding the visibility of your website 
and content in the organic search (unpaid results) of major search engines. Its real 
individuals finding your website based on searching for helpful content, and clicking 
on your links to see how your website can help answer the question they are seeking 
solutions for at that exact time
1. Develop Your 
Technical SEO Plan
SEO s t ra teg ies  have  evo lved  s ign ifi can t ly  ove r  
the  l as t  decade .  I t  i s  no  l onger  suffi c ien t  to  
se lec t  a  f ew  keywords  and  l oad  them in to  a  
web  page ' s  code .  Today ,  a  comprehens i ve  
SEO s t ra tegy ou t l i nes  the  goa l s  you  expect  to  
ach ieve  th rough  o rgan i c  sea rch  and  
documents ,  i n  de ta i l ,  bas i c  SEO  e lements  tha t  
need  to  be  p resent  on  each  and  eve ry  page ,  
i nc lud ing  Page  T i t l e ,  Me ta  Descr ip t i on ,  H1  
Tags ,  A l t  Tex t  image ,  Body  Content ,  L i nks  &  
more .  You r  SEO  p lan  shou ld  conta in  sho r t - ta i l  
keywords ,  l ong - ta i l  keywords ,  and  b randed  
keywords  tha t  b r i ng  i n  your  ta rge t  aud ience .  
2. Build Your Keyword 
List
The core of your SEO strategy revolves 
around the keywords you choose for your 
website, social posts, guest blogs, and 
more. You will use your keywords to 
optimize for search engines and create 
different web pages across your entire 
marketing strategy for a consistent brand 
experience. Review your list of target 
keywords and goal keywords (keywords 
you hope to rank on in the near future) 
every month, and modify and add new 
keywords to stay on top of search and 
industry trends. 
3. Create High-Quality 
Content
Even if you master all of the technical 
components to search engine 
optimization, you must have high-
quality, relevant content on your 
website. This content will not only 
help your website rank well, boost 
engagement, and bring customers 
through your marketing funnel, but it 
will give your pages improved bounce 
rates .
4. Focus on Strategic 
Link-Building
Your abi l i ty to attract external  l inks to your 
website plays a vital  role in how search 
engines rank your website.  Arguably,  l ink-
bui lding may be the most chal lenging and 
t ime-consuming task in the SEO process.  
Some strategies for obtaining external  l inks 
are sharing l inks with thought leaders to 
share with their network and guest blogging 
on other websites.  The best way to organical ly 
bui ld external  l inks is to produce or iginal,  in-
depth content that other websites wi l l  want to 
reference and l ink to in their content.
5. Optimize Based on 
Metrics and Conversion 
Rate
As a final step in the process, you 
absolutely must measure and track 
multiple metrics to determine the 
effectiveness of your SEO efforts. Evaluate 
and analyze important pages on your 
website to determine where your visitors 
make initial contact with your website and 
potential obstacles to higher conversion. 
Using HubSpot, you can track a page's 
performance utilizing the Page Performance 
tool. 
THANK YOU