Samuel Bellettiere shares on How to create a successful social media marketing strategy
                     Samuel Bellettiere 
shares on How to 
create a successful 
social media 
marketing strategy
Samuel Bellettiere is a Marketing expert 
and expert on social media. 
Samuel Bellettiere believes that a social 
media marketing strategy is a summary 
of everything you plan to do and hope 
to achieve on social media. Samuel 
Bellettiere believes that each and every 
business person should have a social 
media marketing strategy in place to 
guide them along their journey on the 
Internet.
Determine a clear view of your target 
audience
Your target  audience is  l ikely act ive on 
socia l  media.  However,  that doesn’t  
mean your content wi l l  be re levant to  
them as they use each plat form. To 
inform your  p lanning,  start  by 
segmenting your  audiences on the 
basis  of  demographics.  I t  may turn out  
that  you only want to  focus on certa in 
audiences with  socia l  media — or  wi th 
any given plat form. 
Locate your customers on social 
media
Research what platforms and information 
sources your target audience uses most 
and where they are actively engaged in 
conversations. Customer personas, journey 
maps and even your sales teams are good 
sources for initial insight alongside online 
research. Consider conducting searches on 
social networks for mentions of your brand, 
industry and competitors. 
Build out a content strategy
Social marketers who depend wholly 
on organic content (essentially, free 
advertising) struggle to find any 
measurable success. Paid advertising 
is a must to consistently drive reach 
and engagement on social media, 
especially if you know how to capture 
your audience’s attention with 
content. 
Determine your desired 
outcomes
Whether it’s establishing credibility in the 
B2B high-tech space through downloads of 
white papers or attendance of webinars, or 
encouraging customers to click through to 
view a video about the environmental 
sustainability of your product, your organic 
social content should be geared toward 
guiding customers through their buying 
journey by encouragToionl g1  a Tonoel 2xt aTocotl i3on.T ool 4 Tool 5
Define metrics to 
measure success
And finally, lay out the metrics 
that will actually tell you if your 
social marketing investments 
are paying off. For organic 
content, you’ll likely drive 
outcomes in “engagement.” 
Engagement metrics measure 
whether people devote their 
time to consuming or endorsing 
your assets.
Thank You